Nowadays, in the era of fierce competition, it is imperative for you to ensure that you begin the search engine optimization of your website at the right time. You must ensure that you call your search engine optimization expert in the early stages of the web design or the redesign of your website. You might be worried about the initial costs of hiring both specialists together at the beginning of your project, however, in the long run, both of their presences will benefit you!
SEO audit by TemplateMonster Service Center
Do you need your website be visible to your target audience in search engines and you don’t know where to start? SEO audit is the first step to creating an online marketing strategy that really works. You will get the analysis and guidelines on how to implement the given recommendations on your website.
How can SEO help you in the initial stages of your project?
The following are three common mistakes that business owners make when it comes to hiring a SEO company after the creation of the website:
SEO friendly URLs. Most of the time, you will find that your website URLs are not friendly and this can affect the performance of your site on search engines to an extreme extent. In fact, thousands of websites have URLs that adversely affect their search engine rankings. These URLs consist of numbers, letters or even keywords that are not even relevant to their sites and this affects the keywords that they wish to target. They have no value at all in the world of SEO. There are ways to fix them, and it is essential for you to ensure that you have an SEO professional by your side when it comes to the creation of your website design and its URLs. It would be better if you address them at the outset rather than work on them when the site has already been completed.
Irrelevant content will not give you good rankings. If your website has irrelevant content it will not rank on search engines. The reason is that these search engines will not consider your site important enough to feature on its ranks page. This means it is imperative for you to get your web content right from the outset. Every business has a keyword that it must target to attract the right audience. It is crucial for you to ensure that you target the right keyword in your search engines so that it is properly optimized and saves you time and money. You will find that your website will produce better results, and when people search for queries that are related to your niche, the search engines will crawl and present your site first on their results page.
With the SEO audit offer you can effectively target the right keywords for your business niche and this, in turn, will be a great help enabling you to get better page rankings. Your targeted audience will be able to find you faster, and the lead conversions are quite high. When it comes to writing content, you must ensure that this content is written around the niche about which your customers seek information. It is vital for you to ensure that you use high-quality content to attract the attention of your targeted audience so that they keep on coming back to your website.
At the same time, it is imperative for you to update your site with fresh and relevant content at frequent intervals. It is vital for you to use your keywords on the navigation, title pages and the Alt Tags of images. Some business owners overlook this vital part, and this can negatively affect the prospects of their websites.
Internal linking- It is equally important for you to ensure that you have an internal linking structure for your website. This is crucial. When you have the right internal linking structure on your site, you will find that visitors can navigate through your website without any hassles at all. They will be happy if your website is user-friendly and helps them make their purchase quickly. In the event that your site has a very poor internal linking structure, people will not remain on your website for long. This will encourage them to leave your website, and, in the long run, you will suffer as the bounce rate for your site is going to be very high.
Apart from SEO, it is vital for you to focus on website design. The layout and the user experience are important in the creation of a successful web design. When it comes to creating a website, it is crucial for you to ensure that your SEO expert reviews any new design before it goes live. This will help you to save additional expense when it comes to making corrections at a later stage. It is prudent to hire your SEO expert and web designer from the same company so that they can work hand-in-hand for the success of your website.