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Shopify News and Updates

This page will show you the most recent Shopify templates updates and Shopify Ecommerce solution news.

Shopify Templates News and Updates

Shopify News and Updates

Gift guides and buying guidesAs Black Friday Cyber Monday and the holiday season approaches, store owners will begin scrambling to get the word out about their sales. Display ads, email marketing, and retargeting are some of the most common methods, but there’s one overlooked strategy that has the potential to drive a lot of customers to your store: gift guides.

A survey by NFR found that consumers will spend an average of over $450 on gifts for their family this Christmas. Getting your products in gift guides can help more shoppers discover you, especially if you have a very unique or niche product that makes a great gift.

In this blog post, I’m going to show you how to get your store in gift guides, create your own gift guides, and drive more sales during the holidays.

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DIY a great visual brand with these tools

 

Building a brand isn’t just about the visuals—but nailing your graphics can add a layer of polish that screams “pro” to your audience.

That’s something you want no matter what you’re building, whether it’s a blog, a Youtube channel, a store, or something else entirely. It’s also important if you’re updating your brand, or even just your visual assets. (Holiday-themed social media profiles, anyone?)

Plus, it’s way better to stand out as the hot new YouTuber with the killer graphics than it is to stand out as the YouTuber who has no idea how to rock a thumbnail image, you know?

Luckily, these days you’ve got options. If you’re not ready to invest in a professional designer, and the thought of learning Photoshop makes you cringe, you can still build a great visual brand for any project or platform.

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"That's cool. Where can I get it?"

There's a question that often leads to more customers. But what if you sell a product that your customers don't proudly display when they're out and about?

Like underwear.

In this episode of Shopify Masters, you’ll learn from an entrepreneur who sells underwear by targeting gift givers.

Johnnie Cass is the founder of Stonemen: maker of design-led men's & women's underwear.

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Growing money

“What’s the number one thing you wish more ecommerce entrepreneurs knew about your discipline?”

That’s the question I posed to 19 world-class conversion rate optimization (CRO) and growth experts.

From growth heavyweights like Sean Ellis and Noah Kagan to optimization legends like Joanna Wiebe and Peep Laja, the responses came flooding in.

Before you spend another dollar, another minute on traffic acquisition, hear what these experts have to say. By optimizing your site for conversions, you can increase your revenue without increasing your traffic.

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Discounts are now available on Shopify Mobile

Black Friday Cyber Monday is the busiest sales season of the year.

To help you have a great BFCM, we’re making sure that you can manage your business anytime, anywhere—even if you’re away from your desk.

Last year during BFCM, more Shopify merchants logged in on mobile than on desktop. That’s why this year we focused on making key features you need for your #BFCMWin available on your phone or tablet.

Here's a roundup of the latest mobile-ready features. First up, a must-have: discounts on mobile.

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Introducing UPS for Shopify Shipping

16 November 2017, 2:00 pm

UPS is now a carrier with Shopify Shipping

 

Your customers expect fast, affordable shipping with guaranteed delivery dates. Now with UPS as an option in Shopify Shipping, U.S.-based Shopify merchants can offer a best-in-class delivery experience, just like enterprise retailers.

With UPS and Shopify Shipping, you’ll get competitive rates of up to 52% off list rates, just in time for the holiday season. No matter how big or small your business is, you can now access UPS’ guaranteed delivery date shipping options at industry-leading rates.

With this integration, you can easily offer your customers more choice, at more affordable rates, with the world’s largest package delivery company. That means happier customers and more sales for you.

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Retargeting can be an effective way to increase your conversion rate with Facebook advertising.

But poorly executed retargeting campaigns can lead to wasted ad dollars and annoyed prospects.

If you're still using generic retargeting, here's how to implement a sequential retargeting strategy for a better way to spend your ad dollars.

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Bulletin

We continue to travel city by city, bringing events to Shopify store owners around the world. Why? We know that there’s tremendous value in IRL interactions.

Ali Kriegsman agrees. She's the Co-Founder and COO of Bulletin, a company with a mission to make retail space accessible and affordable for brands. In a city like NYC with sky-high multiple-year leases, Bulletin offers shelf space to small brands for a monthly membership fees.

Ali spoke at our NYC Workroom event, delivering her presentation Why Digital Brands Need Physical Retail Space. If you missed her talk, here’s what we learned.

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Product photographer

Before you buy something in a brick and mortar store, you interact with it. You test drive cars, you touch blankets, you smell candles.

In ecommerce, that interactivity is missing, which puts a lot of pressure on product photos to fill the void.

Fortunately, your brain can process images in as little as 13 milliseconds. It can remember more than 2,000 images with 90% accuracy over the span of a week.

So, product photography can be used to persuade, influence, motivate, and direct attention. Product photos are lean, mean selling machines and they deserve your undivided attention.

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Price can be an obstacle for many customers, especially if they don't trust in the quality of your brand just yet. So how do you win them over?

In this episode of Shopify Masters, you’ll learn from two entrepreneurs who believe you should earn your customers’ trust with lower cost products before they feel confident to buy your more expensive products.

Jacob Khokhlov and Thomasina Khokhlov are the founders of Lavish Shoestring: the largest online supplier of beautiful vintage & antique homewares.

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Shopify Live View

Your business is changing with every passing second. New visitors are arriving, new items are being added to carts, customers are making purchases.

It’s hard to keep a pulse on your business’s constant ebbs and flows.

With Live View, you can now keep track of how your store is performing in real-time right from the palm of your hand.

As a Shopify store owner, you can now watch the activity taking place in your online store, as it happens.

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Advent calendar business | Shopify Retail blog

‘Tis the season for gifts — particularly for sweets and treats. And many of us are familiar with one seasonal gift that traditionally combines sweets and treats: advent calendars.

Yes, we mean those cardboard boxes with 24 numbered doors hiding little chocolates or sweet messages from your loved ones.

While advent calendars have been around for hundreds of years, this holiday gift is seeing a resurgence in popularity. And although advent calendars full of little chocolates are a perfectly tasty gift (who doesn’t love chocolate?), some crafty entrepreneurs are offering their own spin on these holiday stocking stuffers.

For those DIYers passionate about the holidays (or just creating a cool calendar), it’s possible to turn this tradition into a playful (and profitable) seasonal product.

Not sure how? Let’s take a deep dive into traditional advent calendars and examine some idea to help you get started.

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With Halloween in the rear-view and tinsel and cranberry sauce displacing pumpkin pies from store shelves, you can’t deny the obvious: the holiday shopping season is officially in full swing. We’re only 14 days away from Black Friday Cyber Monday, and mere weeks until expedited packages land under the tree.

Are you ready? Do you have enough inventory? Is your shipping strategy locked? There are a million things to think about, but we’re here to help lighten the load.

We know you’re busy, so we’ve condensed all things Shopify into this 5-minute read (give yourself a break—you deserve it). If you’re just joining us, ICYMI (In Case You Missed It) is a bi-weekly roundup of bite-sized news to snack on between stocking up on inventory and running holiday pop-ups.

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Buying a website is like investing in online real estate.

Chosen carefully and maintained correctly, purchasing an online business creates an additional income stream that you can own and grow without having to build it all from scratch.

Between budding entrepreneurs and veterans, successful ecommerce brands and dropshipping businesses, there are hundreds of thousands of ecommerce websites on Shopify.

And now with Shopify Exchange, there's a marketplace for these merchants to buy and sell their stores.

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7 automations to help you manage your business during BFCM

 

Automation has probably been on your radar for a long time.

Every time you read an article about streamlining your processes, or a cool new software that can handle X, Y, and Z for you, it gets added to your business to-do list.

The only problem is that your list gets taken over with other priorities on a daily basis. You’ve got orders to fulfill, emails to set up, packaging to order, maybe a pop-up or two to shake things up. You’re busy.

But now that you’re getting ready for Black Friday Cyber Monday, automation needs to be at the very top of your to-do list—because it’ll help you get mission-critical tasks handled at warp speed during the busiest sales weekend of the year.

Here are seven automation tools that can help you manage BFCM like a pro.

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wp design shopify masters

"Full-Stack" is often used in programming to mean a developer who can work on every stage of the software development process from end-to-end.

So a "full-stack" approach for a product company is about keeping everything about product in-house.

In this episode of Shopify Masters, you’ll learn from two entrepreneurs who built a company with their design, manufacturing and marketing done under one roof.

Eric Prum and Josh Williams are the founders of W&P Design, bringing new ideas to life in the food and drink-iverse, like the Mason Shaker, Carry On Cocktail Kit, and more.

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Your Black Friday Cyber Monday planning should have started months ago. I feel you, fellow procrastinator.

But have no fear—you can still pull off an epic BFCM sale with only a few weeks to go. From one last-minute junkie to another, a tight deadline is a great motivator. You already have the tools. It’s a matter of packaging them into a compelling campaign. And trust me, you also still have time. 18 days, to be exact.

Here’s your 3-step guide to planning and executing a flawless Black Friday and Cyber Monday promotion in under a month.

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Eight emails to turn your customers into lifelong fans

 

Email marketing. It’ll help you sell more! It converts like crazy! It has the best ROI of any marketing channel!

These are all true statements about email marketing, but you’d be forgiven for thinking email is always about selling, selling, selling.

It’s a powerhouse sales channel, no one’s denying that, but it can also play a big role in how you build customer relationships after you’ve closed that sale.

Your brand-new customers are primed to become fans, and you can use email to help get them there a little faster. Plus, with the number of new customers you're expecting this Black Friday Cyber Monday, the time to implement these emails is now—before the rush.

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selling on marketplaces with shopify

Selling your products on online marketplaces lets you access an audience of customers who often start their shopping on these third party platforms. Listing your items on eBay, for example, gives you access to another 171 million shoppers, while Amazon is home to over 310 million active accounts of its own.

However, this doesn’t mean that you should list your products on every marketplace all at once.

That’s why we’ve put together this roundup to walk you through some of the marketplace channels you can sell on with Shopify and when to consider them.

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Shopify analytics

What sites are referring traffic to your store? Where in the world are your visitors? How did your Black Friday Cyber Monday marketing campaign perform last year? What products are people searching for most?

You have a lot of questions about your business, your customers and your marketing efforts.

Fortunately, answers to many of those questions are in your Shopify reports and analytics.

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