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Shopify News and Updates

This page will show you the most recent Shopify templates updates and Shopify Ecommerce solution news.

Shopify Templates News and Updates

Shopify News and Updates

Building your keyword research strategy.

High performance search engine optimization is built on keyword research, and your keyword research is only as good as your process.

The most valuable first step you can take is to identify what types of terms you should pursue, aggressively expand that list, and then decisively cull it down to what’s most relevant. Today's post will show you how to do just that.

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prx performance

Your first few hires are your most important.

But how do you acquire and pay talent early on in your journey?

That's what we'll be discussing on today's episode of Shopify Masters.

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Future of social commerce.

This past Sunday, February 18th, Jordan Brand dropped its latest limited edition Air Jordan III ‘Tinker’ as part of its 30th anniversary celebration of the historic Air Jordan III.

But this wasn’t your everyday sneaker release. Snapchat partnered with Jordan and Shopify to enable a fundamentally new kind of retail experience, one that combines real-world interactions with online shopping.

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If you've been wondering how you can get your products stocked at existing retailers, you're not alone.

After we published an article about how to handle working with big retailers, we got a great question: how can you pitch your products so that retailers want to carry your stuff? 

We got in touch with a company that managed to get stocked in national chains in just a few years to help answer the question.

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ePacket delivery and shipping package

As business owners, we need to be aware of the changing competitive landscape. And one aspect of business that is constantly changing is shipping

If you’re thinking about or are using AliExpress to source products to dropship to customers, this article about ePacket delivery is for you.

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Reduce customer service contacts.

Scaling customer support is not only operationally difficult, it's emotionally difficult!

You'd like to roll out the red carpet for each and every customer, but entrepreneurs intuitively know this approach won't scale unless they build systems to help reduce the number of low-value support requests.

The framework we'll share today shows you where to begin in building this system so you can get back to having more fruitful conversations with customers.

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aviox shopify masters

Amazon's buy box is where sellers have a chance to be featured front and center on a product page, competing with other sellers who offer the same product.

As you can imagine, getting your own products to show up there can have a huge impact on your sales.

Catch Allan Arinaitwe, founder of Aviox, on today's episode of Shopify Masters to find out how.

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Today's Ask Shopify tackles a question that we're sure a lot of people have asked at one point or another in their ecommerce journey: is it better to DIY my store's design, or hire a pro to do it?

And sure, there's no one right answer for everyone (we love our pros and our DIY-ers equally!) but if you're worried that you don't have the skills to tackle your store's design yourself, listen up.

You definitely do, according to the entrepreneurs we talked to.

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Writing product descriptions that sell.

It’s an easy mistake. Even professional copywriters make it sometimes: writing product descriptions that simply describe your products.

Why is it wrong? Because product descriptions need to sell your products.

Let’s have a look at nine simple ways to persuade your web visitors with product descriptions that sell.

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Comparison shopping engines.

Comparison shopping engines (CSE's) give ecommerce merchants the opportunity to attract new customers, increase sales, and go head-to-head against the competition.

In this brief guide, we'll explain what comparison shopping engines are and tell you about some of the best platforms available.

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Our list of 23 life-changing books, all written by women. They have been read and reviewed by some amazing women here at Shopify—UX Researchers, Marketers, and Designers alike weigh in on their top picks.

But don’t get me wrong. This list isn’t just for women. It’s for entrepreneurs of all ilks, and anyone in pursuit of self-improvement.

Add these 23 women-penned titles to your reading list in 2018 (plus 4 bonus titles from our own to-read lists).

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woman and man using source vapes

Some industries move so quickly that products that were innovative yesterday become commodities tomorrow. 

In these hyper-competitive spaces, being first to market isn't enough. 

In this episode of Shopify Masters, you’ll learn from two entrepreneurs who built a systematized business that they can adapt quickly to a fast-growing vaping industry that's saturated with competitors.

Robert Kayvon and Carlos Garay are the owners of SOURCEvapes: high-quality vaporizer equipment and accessories.

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How to compete on shipping as a small shop

It's Monday, and you know what that means. It's time for Ask Shopify, a series where ecommerce experts tackle real questions from store owners who are trying to launch, build, and scale their stores. We’re here to help with every aspect of your store, from marketing to HR to accounting.

And today, we're especially here to help you with your shipping and fulfillment.

Question:

How can a small niche business compete with the likes of Amazon when it comes to shipping? Every year our shipping rates increase, but it seems like the big guys get deeper shipping discounts. Is there a co-op for independent retailers where together our numbers would qualify for competitive rates? Do you have any other suggestions for how we could cut down our shipping costs?

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feature

You have an amazing online store setup for your clothing line but one thing is missing—awesome product shots.

We’ve compiled a list of the best t-shirt templates and mockups that you can use for your clothing line, so that you don't have to worry about the nuances of finding models and perfecting your studio lighting

Take a look, and enjoy!

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The customer service puzzle.

Exceptional customer service has always rested on creating personal, human connections with customers. But that doesn’t give any store a free pass to be inefficient.

In fact, one of the most empathetic things you can do for customers is to optimize how you provide supportDoing so pays you back in multiple ways: you’ll help customers save time, reduce the number of unnecessary requests, and use their feedback to improve the overall shopping experience.

If you stick to delivering individual “wow” moments, you won’t get nearly the same impact. Most importantly, optimization doesn’t have to come at the expense of quality. Here are three key ways to apply the lens of efficiency to how you support your customers.

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Shopify shipping on mobile: fulfill orders from your phone

One of the perks of entrepreneurship is that you get to decide when and where you work. A desk, a beach, your kitchen table: it’s your call.

That’s why we’re always trying to make it easier for you to manage your business anytime, anywhere, with the Shopify app for iOS and Android.

Now, in addition to everything else you can do to run your business from your phone, our Canadian and American merchants can add shipping to the list. The Shopify app now supports buying and printing shipping labels from your phone.

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Panacea Launch

How do you launch a consumer brand to the world and maintain momentum?

That’s the question I had for Terry Lee, CEO of Panacea, following his team’s successful launch of a Korean skincare line last year.

He broke down their brand launch story step-by-step, strategy-by-strategy. Not just the press and revenue wins. He focused on overcoming struggles, tackling self-doubt and the lessons learned along the way.

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oliver cabell working with luxury manufacturers

When it comes to creating a luxury product for a luxury brand, the actual manufacturing process might surprise you.

In this episode of Shopify Masters, we go behind the scenes of one entrepreneur's journey to find a manufacturer for his product and what he learned about the way many luxury brands actually create their products. 

Scott Gabrielson is the founder of Oliver Cabell: an accessories and leather goods brand built on the foundation of quality craftsmanship and clean design.

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Welcome to Ask Shopify, a series where ecommerce experts tackle real questions from store owners who are trying to launch, build, and scale their stores. We’re here to help with every aspect of your store, from marketing to HR to accounting.

Today's Question:

How do you create a full description of your product without being too wordy? I want to answer all of my customers’ questions about my work, but I don’t think people want to read a lengthy description.

Find out what Maria Bonello, Director of Strategy at SMAKK Studios, and a product page expert, recommended in today's Ask Shopify.

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How to promote your products.

You’ve found a product and created your online store. Now, what?

Once you’re up and running, it’s time to start driving traffic to your store and closing sales. Whether you’re trying to make your first sale or you’ve been open for business for a while, it’s always good to find more ways to promote your products.

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