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Shopify News and Updates
Shopify Templates News and Updates
Shopify News and Updates
23 April 2018, 1:00 pm
When you’re building a business, it’s common to snag workspace anywhere you can find it, and for many of us that means some (or, ahem, many) hours put in from the couch or the kitchen table.
But getting into a groove when you’re seated right next to a fridge full of food, or in the same place you binge Netflix, is easier said than done. Here are 9 tips to keep your work-from-home hours ultra-productive.
22 April 2018, 1:00 pm
Crowdfunding lowers the barrier to entry for budding entrepreneurs by solving the problem of startup capital.
With Kickstarter being the leading platform, however, have you ever wondered what else is out there?
On this episode of Shopify Masters, you’ll learn from two entrepreneurs who successfully launched the same product on Kickstarter, then Indiegogo, then other crowdfunding sites, to gain international exposure and maximize their efforts.
Jay Neyer and Ross Oltorik are the founders of BodyBoss: the world’s first home gym you can take anywhere.
20 April 2018, 2:10 pm
A press kit, also known as a media kit, is a page on your website that contains resources and information for reporters and publishers.
Check out these ecommerce press kit examples and learn how to create a press kit that will actually get publicity for your business, even in the ecommerce space.
19 April 2018, 1:56 pm
Along with FAQ and Contact pages, the About Us page is one of the first supporting pages you'll likely create for your website, regardless of the industry you're in.
They may go by different labels—“About”, “Story”, “Mission”—but these types of pages generally serve the same key purpose: to be the go-to page for a brand to say, “This is who we are.”
Unfortunately, About Us pages are too often treated as an obligation rather than the valuable opportunity they are to connect with your customers by selling your story, your vision, your mission, and what makes you, YOU.
18 April 2018, 1:00 pm
You’ve heard it time and time again. It’s cheaper to get current customers to make a repeat purchase than it is to find new customers. It’s true for many businesses, especially in the crowded ecommerce arena where clicks and conversions always seem to be increasing in cost.
When was the last time you made an effort to re-engage customers to get them to come back? If you've yet to market to current customers after the sale, now is a good time to build a cohesive strategy for customer retention.
Let's look at how to get started.
17 April 2018, 3:02 pm
Dual process theory is the idea that there are two different systems at work during the decision-making process: system one and system two. One process is automatic and unconscious while the other is controlled and conscious.
Here's the step-by-step guide to using dual process theory to boost your on-site conversions and sales.
16 April 2018, 1:00 pm
When you’re running a store on top of a full-time job, it can be hard to find time to dedicate to your business—much less make the most of that time when you have it.
We spoke with eight entrepreneurs who are currently rocking full-time jobs here at Shopify about how they run their stores, manage a full-time job, and make the most of the time they have available.
15 April 2018, 1:00 pm
"Fake it 'til you make it." That's what they sometimes say about succeeding in business. But there's an argument to be made for embracing the small in your small business.
It comes across as genuine, your customers connect more with you, and your passion for your product becomes your brand.
In this episode of Shopify Masters, you’ll learn from an entrepreneur who redesigned the entire biblical library for a modern reading experience about how he found success as a small operation.
13 April 2018, 2:16 pm
Tracking and analyzing key performance indicators (KPIs) is crucial to improving and growing your ecommerce business. Find out what a KPI is, see 60+ examples of KPIs to consider for your business, and access templates to help you get started.
12 April 2018, 1:00 pm
However, contracting an expert is also a really powerful way to amp up your business. Here’s how to navigate the entire process, and figure out if you’re ready.
11 April 2018, 1:59 pm
Technology has given many of us the freedom to work from anywhere as freelancers, entrepreneurs, and full-time employees, students, retirees, and stay-at-home parents.
For some, “anywhere” is a local coffee shop. For others, it’s warmer climates. And for the vast majority, it’s simply on the couch in the comfort of their own homes.
We’ve put together this list of remote work tools and travel apps to make your life easier, whether you choose to work from home or on the go.
10 April 2018, 1:30 pm
Getting into ecommerce has been one of the best educational experiences of my life. The things I've learned by actually running a business would be challenging to find in an MBA or any business course.
With that said, the lessons I've learned were all born from mistakes I made. Each mistake sets you up to do better in the future as long as you reflect on what you could have done differently. I’d like to share some of my missteps with you so you can hopefully avoid them and succeed even faster.
9 April 2018, 1:00 pm
Return shipping is a key piece of the ecommerce shipping puzzle, but it's not always the most intuitive part of your logistics process. How do you price return shipping? How do you handle return labels? We asked an expert to tackle your most pressing questions.
8 April 2018, 1:00 pm
From the moment you choose to start a business, there are countless decisions to be made. Making the right ones often comes down to using your most valuable filter as an entrepreneur: your understanding of your customers.
In this episode of Shopify Masters, you’ll learn from an entrepreneur who used customer profiles to make every decision that helped her find and tap into a new market within an established industry.
Gloria Hwang is the founder of Thousand. Thousand is on a mission to rebrand the bike helmet, to help save lives, and reconnect people to their cities, by making a bike helmet you actually want to wear.
6 April 2018, 2:00 pm
It can seem hard to make it when anyone with the newest iPhone can call themselves a “photographer," but it's more than possible to make a small or sizeable income from your photos.
This guide will explore some of the things you should know about selling photos online with resources to help you make your photography-based business a reality.
5 April 2018, 1:46 pm
Buy stock, store it, pick it, pack it, ship it. Managing inventory is a big commitment when you’re running an online business.
But there are actually many businesses you can start that let you focus less on the logistics associated with inventory and more on your business.
These low-investment, no-inventory online businesses make a great entry point for beginners or anyone with a busy schedule, giving you a hands-on education in entrepreneurship at a fraction of the cost.
3 April 2018, 12:00 pm
You’ve probably heard stories of Instagrammers who are cashing in on the pictures they snap and share every day. You might've even looked at your own sizeable following and thought, “Maybe I can do that too”.
Just like bloggers, YouTubers, and anyone who’s amassed an audience around the content they produce, Instagrammers have reach and influence figured out—two goals that many companies struggle with.
Together, these two things offer the opportunity for Instagram creators to explore multiple streams of potential revenue, whether they want to build an empire or just earn some extra cash and free stuff.
2 April 2018, 12:51 pm
Starting a business often carries risk. As the saying goes, "You have to spend money to make money."
While that's not always true, there is one very effective way to lower your risk: do a break-even analysis. A break-even analysis will tell you exactly what you need to do in order to break even and make back your initial investment.
1 April 2018, 12:00 pm
On today's episode of Shopify Masters, you'll hear from an entrepreneur who went from being a registered nurse with no business experience to the founder of a $1.4M business that was featured Shark Tank in the span of 2 years.
Melissa Gersin is the founder of Tranquilo Mat: a portable soothing mat that mimics the womb with constant motion and sound to calm crying babies and help them sleep.
She'll share how she used Facebook Live to build trust, get feedback, make sales, and test out marketing ideas.
29 March 2018, 12:30 pm
Is your copy working hard enough? Does your homepage catch and keep customers' attention? Are your product pages and descriptions persuading visitors to buy?
Experienced copywriter Henneke Duistermaat outlines six common copywriting mistakes that could be costing you sales—and what you can do to fix them for good.