Research house eMarketer estimates that worldwide digital travel sales will have risen to nearly $817 billion by 2020.
The travel market is full of potential, and its opportunities are head-spinning. The same applies to the level of competition, though. Therefore, your success solely depends on your visibility to potential clients.
Types of Tourist Sites – What Do You Need to Know?
A type of a website depends on the travel agency WordPress themes offering.
A large multi-page site is suitable for a big travel agency that offers a bunch of different tours around the world as well as flight and hotel booking services. Such travel sites are for those who contact travel agents regardless of the chosen destination.
A small multi-landing page or separate sites for different countries/leisure activities with the same design are used for small agencies that sell tours to 3-5 locations. For example, a site about Austria with the landing pages dedicated to different leisure activities: skiing, thermal bath, and spas visits, budget tours to different towns. Niche sites are much easier to promote due to the lower competition.
A single landing page is a low-cost sales channel for small agencies or independent agents. It is almost impossible for such a page to reach the TOP just because it won’t have enough content. However, if you narrow the query (for example, “bicycle tours in France”), you can get a single page site to the TOP. For this purpose, try the keyword suggestion/research tool to narrow the target query and to expand semantics.
Also, be aware that search engines give preferences to the sites that meet all the user requirements. If somebody is looking for a tour in France, goes to your site, scrolls down, does not find what’s needed and then comes back to the search window with the same query – it’s a bad sign for the search engine, and so it won’t give it a top position.
Vital Features of Diverse Types of Websites
Type of website
|Multi-page catalog of countries, hotels, and resorts||Topdeck|
|Multi-landing page||Georgia and Travel|
|Single page site||Bali Agung Tours|
If you do not identify the target audience before the promotion, you will lose your budget as your website visitors won’t become your customers.
So, we are dealing with the two different target audience groups – online and offline tourists.
What do they want to see on the site?
How to Promote
Do online and offline promo while carefully segmenting your audience. Regional promotion is aimed at reaching offline customers who want to visit the travel office and take the hard copies of the tickets themselves. The division into regions can be vast (when the company has several offices in different regional centers) and local (when the company is in a particular district of the city). For example, it is unlikely that customers in London will go from Kingston to Newham for the sake of a travel agency.
Therefore, it’s better to promote your services within your district.
To ensure that every client can find you in their own region, use the local SEO methods, and track positions via SE Ranking tool down to the city district.
To promote any thematic resource, you need to know the specifics of a particular subject, delve into the sphere and not to paint everyone with the same brush. The promotion of a travel site incorporates the general SEO rules and the features you’ve read about in this article.
Consider the seasonality, follow the preferences of tourists, choose the right query, and top the travel sites’ list.