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Shopify News and Updates

This page will show you the most recent Shopify templates updates and Shopify Ecommerce solution news.

Shopify Templates News and Updates

Shopify News and Updates

Social support.

Providing customer support over social media instead of through one-on-one channels like email is different in one significant way: it’s public. So, how should you navigate answering potentially personal questions in a public space?

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instagram post ideas

For many small business owners, there’s no question that they should be building a presence on Instagram. They sign up for an account, set up their profile, but then they hit a hurdle: What exactly should you post?

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Morning routine.

Your morning routine is the set of actions you do right after waking up to prepare yourself for a more productive and focused day. Since your morning routine sets the tone for the rest of your day, these precious first hours count for a whole lot.

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In this episode of Shopify Masters, you'll hear from Adam Klosowiak, the founder of KLOS Guitars: cool, durable, comfortable, portable carbon fiber guitars and ukuleles. Find out how his company used outlandish durability test videos to get millions of views on Facebook, from golfing with guitars to dropping cinder blocks on them.

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Start an affiliate program.

With your own affiliate program, a customer, advocate, or industry marketer can send visitors to your store through their unique referral link, and any sales you make as a result earns them a reward or commission.

Simple enough. But have you ever wondered is affiliate marketing is a good fit for your online business? Today, we'll cover what to consider before starting an affiliate program and how to one for your Shopify store.

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Thank your customers.

Nearly 70% of businesses have lost a customer because they felt like the company didn't care about them. Don't let that happen to you—instead, be purposeful and personal when thanking your customers. Doing so will help showcase the human side of your brand, create meaningful connections, and build customer loyalty.

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It's a dilemma that almost every new entrepreneur has to face: Customer trust is hardest to earn when you don't have any customers. Yet, you need to earn customer trust before they'll choose to buy from you. Luckily, these strategies can help even brand new businesses earn customer trust early on.

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Social media marketing tips.

Social media marketing is an effective way for ecommerce sites to boost online sales. Increase online sales fast with these 17 social media marketing strategies that you can try today.

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How to add personality to your store using photos and copywriting

When you’re setting up your store, there are some essentials that everyone tends to focus on, like choosing a theme and getting the first version of your visual brand set up.

But once you’ve done that, and you pop open a preview of your store, what do you do when it still doesn’t feel right? That’s what we’re tackling today on Ask Shopify, with two key ways to add more personality to your store.

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shopify masters morning recovery drink

In this episode of Shopify Masters, you’ll learn how a former Tesla employee discovered a business idea during a trip to South Korea, quickly launched a simple landing page, and then went back to design a real brand after validating demand.

Sisun is the founder of Morning Recovery: a science-backed, breakthrough hangover drink that helps counter the negative effects of alcohol.

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Things to Make and Sell

Today, thousands of Shopify merchants still produce made-by-hand goods—some with traditional and primitive methods—selling them at craft shows, pop-up shops, and through their online stores worldwide. 

But maybe you’re not quite sure what to make and sell. Or maybe you’re not crafty at all. To help, we’ve compiled a list of things to make and sell, something to appeal to everyone from the advanced craftsperson to the creatively-challenged.

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overhead laptop coffee

Every day, YouTube users watch over a billion (yes, with a B) hours of Youtube videos and yet only 9% of small businesses have started their own channels. As YouTube usage continues to soar, the opportunity is just getting bigger for businesses who are ready to jump in.

In this post, we’ll share how to set up a fully optimized YouTube channel for your business, and how you can create compelling video content to engage current customers and attract new ones, too.

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man spying on competition

Keeping an eye on your competitors helps you anticipate shifts in the market, spot new trends and successful tactics, and stay on the cutting edge of what’s working within your niche. Enter the competitive analysis: a document that gives you both a bird's-eye view and an in-depth understanding of the other players in your market as you grow your business.

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Customizing your theme: design rules to keep you on track

Once you’ve installed a theme on your Shopify store, you’ll usually want to customize a few things to get it looking just right. That’s where design choices come in, which can be intimidating when you don’t have any experience making them. That’s what we’re tackling today in Ask Shopify.

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There are probably a dozen different ways you could position your product, but the reality is you can't give all your features equal attention or you'll overwhelm new customers.


Instead, your main marketing message should focus on one or two key features that get customers to see themselves using your products.


But how do you determine which features get the spotlight and which ones you save for your product page? That's the topic on this episode of Shopify Masters.

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shopify ping

Time is every entrepreneur’s most valuable resource. Between life’s many commitments and all the hats you wear to run your business, there’s never enough time to go around—especially if you’re part of a small team or the sole founder like many Shopify merchants. That’s why we’re launching Shopify Ping: a new way to run your business on the go by bringing customer conversations, marketing workflows, and more together in a single mobile app.

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Economic nexus ecommerce.This article is provided for information purposes only and does not constitute legal advice.

On June 21st, the U.S. Supreme Court ruled that states are within their constitutional rights to collect sales taxes on purchases made from out-of-state online retailers.

The decision in South Dakota v. Wayfair overturned a 1992 ruling, known as Quill, that prohibited states from imposing sales taxes on companies that did not have a physical presence within the state.

What does that mean for your ecommerce business?

This ruling might mean you’ll need to register for, collect, and remit sales taxes in places you haven’t previously needed to. It’s too early to tell what’s going to happen next, but you’ll want to keep an eye on all states you sell to and any new sales tax legislations they could enact.

How do you know where to charge sales taxes?

Whether or not you need to charge sales tax in a state is decided based on an “economic nexus criteria,” and those criteria vary by state.

As an example, to trigger economic nexus in South Dakota, you would need to have $100,000 in taxable sales, or 200 separate taxable transactions delivered into South Dakota during the current or previous calendar year. If your business hit either of those criteria, you would need to collect and remit sales taxes in South Dakota.

In Ohio, on the other hand, you’d only trigger economic nexus if you sold over $500,000 worth of taxable goods within the state. After that point, you would need to collect and remit sales taxes in Ohio.

What you need to know about Shopify and the new ecommerce tax ruling about economic nexus in each state

Each state has its own rules for sales tax. In some states, counties and cities also have this power—so you need to understand and update your tax practices as laws change across 12,000+ jurisdictions.

What’s next for state sales taxes?

Moving forward, Congress may enact one or more pieces of legislation:

  • Marketplace Fairness Act (MFA)
  • Online Sales Simplification Act (OSSA)
  • Remote Transactions Parity Act (RTPA)
  • No Regulation Without Representation Act

Each of these could directly impact how businesses like yours need to collect and remit sales taxes. If Congress doesn’t enact legislation to regulate interstate commerce, it’s possible that other states—in addition to those pictured above—could adopt their own nexus rules, since it would likely go unchallenged by the courts. Put another way, economic nexus could soon be the new norm.

On Shopify, you’ll have access to the same tools you’ve always had to collect sales taxes. All that’s changed is which sales taxes you may need to collect on a state-by-state level, and you can update your tax settings anytime in Shopify.

If you are a Shopify Plus merchant, we’ve created a separate article on accessing the automation benefits that are already available, South Dakota v Wayfair: Economic Nexus, Sales Tax & Ecommerce.

If you’re unsure how this changes your business’ tax obligations, we encourage you to speak to a tax professional, like a tax lawyer or an accountant. Below, we’ll cover a few of the most common questions you might have about this ruling and how it affects your business.

Is this ruling retroactive?

Based on the Supreme Court’s syllabus for South Dakota v Wayfair, no. But if or when states enact their own legislation on out-of-state sellers, the answer to this question may vary.

What if my business charges the wrong taxes?

Charging the wrong taxes could make your business liable for those miscalculations as well as various fines and penalties for noncompliance.

I have a physical location with POS, does anything change for me?

When you set up POS, you set a physical location for it. That should stay the same unless you take orders through POS that require shipping out of state to a state in which you need to charge sales taxes. Shopify already adds shipping and taxes to POS orders to automatically reflect the calculations you’ve set in Shopify.

What about pop-up shops or traveling markets?

While there may be exceptions, pop-up shops or temporary locations are generally considered to be a physical presence, which means many states already expected that you register and collect sales taxes. This ruling only affects physical sales if those orders are shipped out of state.

Does this affect international businesses?

Only if you’re registered to collect sales tax in the U.S.

For ten years I ran a business solely on Etsy. It was a side gig, never carrying any pressure to provide. It funded my hobby, scratched my creative itch, and connected me to a community of like-minded makers. It wasn’t an enterprise that was designed to scale. And I didn’t want it to.

For many other makers, like the Polder family of Old World Kitchen, their craft and their livelihood are one and the same. Scaling your handmade business into a bread-winner in many cases mean taking the scary leap outside the marketplace.

Two years ago, the Polders folded their Etsy store and opened shop on Shopify and haven’t looked back. The switch helped them grow up but also out, increasing conversion, expanding to resale goods, building an email list, and owning their brand story.

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Looking for inspiration on how to harness blogging for your business? Here's a close look at 8 standout blogs run by ecommerce stores and ideas you can adapt for your own content marketing strategy.

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Find your ecommerce community

There’s huge value in having a supportive community of fellow entrepreneurs you can turn to for advice, support, or even just a coworking session to help you power through that to-do list. But how do you find your dream squad of business owners? That's what we're tackling today on Ask Shopify.

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