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Shopify News and Updates

This page will show you the most recent Shopify templates updates and Shopify Ecommerce solution news.

Shopify Templates News and Updates

Shopify News and Updates

stealth angel survival

There are many reasons to focus on increasing your average order value—you spend less on shipping, move inventory faster, and, of course, make more with every transaction.

Offering your products as bundles is a clever way for ecommerce businesses to start seeing these larger checkouts, especially if you have a sizeable catalogue of relatively inexpensive products.

In this episode of Shopify Masters, you’ll learn from entrepreneurs who created "kits" from their existing products to build a business that now does 7 figures a month.

Krist Agakhanyan and Vahe Haroutounian run Stealth Angel Survival: the premier site to find essential outdoors, camping, hiking, adventure and survival equipment.

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Marketing personalization.

In years past, personalized, highly relevant messages have been difficult to achieve through traditional marketing channels. Today, the capability to narrow your reach and refine your messaging to target a precise audience has brought about incredible efficiency in advertising.

This begs the question: If it’s worth personalizing your advertising to drive unique prospects to your store, why not personalize your website in order to convert them to customers?

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Commercial insurance for ecommerce

Commercial insurance is one of those things you need to think about as a business owner, but it’s also something most of us know nothing about.

That’s why we put together this primer on commercial insurance, including who needs to think about it, and how to buy it if you do.

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Customer happiness.

You may already be sitting on an extremely valuable and often overlooked resource for helping your business grow and thrive—your current customers. If your current customers are happy, they’ll spread the word about your company to their friends.

One of the most important touch points you have with a customer is their support experience, so support must be outstanding. And like any other business function, tracking the right metrics is essential. Let’s start there.

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As far as social media marketing channels go, Instagram has been a major power player for a while.

But over the past few years, Instagram has grown to embrace commerce to the benefit of both businesses and consumers alike.

In this starter guide, we’ll outline the fundamentals for building an Instagram marketing strategy to help you get the most out of this fast-growing social network.

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Ecommerce Bookkeeping 101

Understanding and tracking your business’ financials is an essential part of owning a business. That’s why bookkeeping is something that you either have to learn or outsource when you’re running a business.

Luckily, not only is it possible to learn how to manage your own books, there are a few notable benefits to tackling it yourself.

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ora organic on shopify masters

Pay upfront to create valuable content and reap organic, recurring traffic as your reward for a long time to come.

That's the aim of SEO-driven content marketing.

But where do you start, what should you be paying, and how do you make it work for your ecommerce business?

In this episode of Shopify Masters, we do a deep dive into the methods used by an entrepreneur who hires a team of freelancers to create content that brings customers to his store through search engines.

Sebastian Bryers is the founder of Ora Organic: plant-based, sustainably sourced, cruelty-free supplements formulated by a Nutrition Council and flavored by an in-house chef.

This is his process.

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Sell simply

Marketing is how you reach new customers and differentiate your business. We’re announcing several leading-edge features to help you navigate the complex world of digital marketing, including ways to simplify and automate your marketing campaigns.

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Shopify goes multilingual - six new languages available in betaOur mission to make commerce better for everyone is the foundation for everything we do at Shopify. Part of delivering on that promise means continually improving the shopping experience for your customers, wherever they are in the world, and ensuring you have a similarly exceptional experience when you use Shopify.

Today, we’re making two significant strides with our first ever multilingual beta for Shopify, and a forthcoming release of Local Payment Methods for Shopify Payments.

Your business, in your language

We’ve just released an early beta for Shopify in six languages: French, German, Japanese, Italian, Brazilian Portuguese, and Spanish.

 

The beta covers core features across Shopify to help you get started with your store and complete everyday tasks in your own language. We’re still polishing the experience, so while using Shopify in your language you may notice a few areas are in English, including the mobile app. This is temporary, and we’re working hard to bring you more of Shopify in your preferred language.

As part of the first group of stores using Shopify in your language, your feedback will help us make the experience better for everyone. While using the beta you’ll have a dedicated feedback form within Shopify; our team would love to hear what you think!

Join the beta today

To use Shopify in one of the six available languages, activate the beta and select your preferred language by clicking the button above. If you want to toggle back to English, you can easily change the language settings in your account.

New languages bring new opportunities for developer partners to experiment with localizing their applications. Some partners have started translating already, so keep an eye out for these in the App Store collections for your country.

Provide familiar ways to pay

No matter where your buyers are, we want to help you reach them with a seamless selling experience. That’s why starting this fall, stores using Shopify Payments will be able to offer local payment options to their customers, and will receive access to new payment methods as they become available.

With Local Payment Methods enabled, buyers will see the payment options they know and trust based on currency and regional popularity. Meeting local needs and expectations is crucial because purchasing patterns can vary greatly by region.

If you’re selling in North America, providing all the major credit cards as payment options gives customers a wide variety of ways to complete their purchase. However, credit cards aren’t everyone’s preferred method of paying online. In Germany, for example, only 22% of online purchases are made with a credit card, while payments directly from a bank account comprise over 40% of purchases.

Offering payment methods people expect, and are familiar with, improves the shopping experience and creates new opportunities to increase your conversion rate and drive more sales in other countries.

Making commerce better, everywhere

As the world grows more connected, entrepreneurs of increasingly diverse backgrounds are afforded new opportunities to sell and market to customers across borders.

At Shopify, we’re supporting this march toward the future by building a more personalized platform for everyone. Wherever you are, whether you’re buying or selling, we want to make commerce better for you.

Sell more.The much-hyped “retail apocalypse” is just that—hype. You’ve seen the headlines of major brands shutting their doors, but that doesn’t signal the end of retail stores.

On the contrary: Data shows retail is thriving. The National Retail Federation reported that for every retail store that closed in 2017 in the U.S., another 2.7 new stores opened. Selling in-person is an opportunity for you to connect with customers and grow your business, and more merchants are realizing that. In the last year, 70,000 merchants used the Shopify platform to sell in-person, and that number continues to grow.

But as you can likely attest, juggling multiple sales channels, both online and in-person, can admittedly create some challenges. That’s where Shopify can help. We’re building a powerful commerce platform to help you sell seamlessly across many channels, including in-person.

We’re proud to announce a lineup of new Shopify POS hardware and features, rolling out this summer, to help merchants deliver standout experiences no matter where their customers decide to buy.

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Your time is valuable, and it’s in especially short supply when you’re trying to build a business.

There are always going to be more items on your to-do list than hours in the day, which is why we’re continually looking for ways to help you streamline your work. The more time you save on routine to-dos and processes, the more time you have available to focus on growing and scaling your business.

Today at Unite, we announced four new ways to help you free up your day with simplified order processing, inventory management, order fulfillment, and Shopify Ping, your new mobile workspace. 

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Beginner's guide to shipping and fulfillment

You put a lot of effort into making sure your customers have a great experience. You approve the images, you tweak your store, and you write the emails, all with the goal of leaving your customers happy.

But when it comes to shipping, it can feel like you’re handing your brand over to a stranger. Here's how to fix that, from square one all the way through to successfully (and profitably) delivered package.

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ergo dox on shopify masters

Customer service is one of the first areas of an ecommerce business that many entrepreneurs hand off or outsource.

But when you let go of it, you also let go of a direct line to your customers.

In this episode of Shopify Masters, you’ll learn why one CEO still does customer support himself, despite having the resources to scale it, and how he uses this channel to inspire loyal customers—the kind that rushed to his defense when his brand came under fire.

Erez Zukerman is the co-founder of ErgoDox EZ: the maker of the world’s most powerful mechanical ergonomic keyboard.

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Pencil crayons for writing meta descriptions

You’re working hard to market your company. You’re writing your product descriptions, optimizing your images, and mastering most of the other elements of effective search engine optimization (SEO).

Still, if you’re like many business owners, one aspect of SEO could be giving you trouble: meta descriptions.

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Shopify Unite 2018

On May 8 and 9, Shopify Unite will announce new products and features designed to help you run your business better. The goal is to save you time, cut out unnecessarily complicated tasks, and give you superpowers to evolve your business alongside retail trends.

You shouldn’t have to worry about keeping your business relevant once you launch a Shopify store. We want to do the heavy lifting for you. At Unite, we'll outline our plans for the future and share an early look at what we're building for our merchants.

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Hiring for customer service.

When you opened for business, you were responsible for everything. Every order that came through, every email from a customer—it all rested on your shoulders.

However, when more of your time is being spent answering customer questions than building your business, it’s time to hire some help. Here's how.

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content planner on shopify masters

You might think a large following is the key to success on Instagram. But amassing an audience of unengaged accounts won't do much to grow your business.

small audience of qualified customers is what you're actually looking to build first, as our guest on this episode of Shopify Masters demonstrates.

Meet Katherine Gaskin, the creator of The Content Planner: the first and only physical planner for your blog and social media content.

Find out how she grew a 4-figure Instagram following just large enough for a successful 5-figure launch without spending any money on ads or relying on social media automation (i.e. bots that auto-like and -follow other accounts).

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How to Start a Podcast: The Ultimate Step by Step Podcasting Guide

Starting a podcast is an effective way to build an audience and establish credibility, which you can later use to promote your business. Learn the ins and outs of recording, publishing, and growing your own podcast without breaking the bank.

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People are generally wary of direct marketing messages from a business. That's why many brands invest time, effort, and money to produce content that can overcome consumer skepticism and earn people's trust.

But what if you could source a steady supply of this kind of content without having to create it all yourself?

What if you could recruit customers to your team as marketers, content producers, photographers, and influencers who are willing to volunteer their support?

By incorporating user-generated content into your marketing efforts, you can.

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Pinterest Marketing 101

Pinterest is a popular and valuable channel for ecommerce businesses, though makers and marketers alike are often puzzled by Pinterest because it's so different than more conventional platforms.

In this starter guide, we’ll outline all of the fundamentals for marketing on Pinterest, including how to set up your profile, how to optimize your pins, how to advertise on the platform, and last but not least, how to measure your results.

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