Since the advent of the internet, the dynamics of business and marketing have evolved dramatically, with stores shifting their entire operations online and the emergence of countless new brands seeking to benefit from their online presence. Among the multitude of tools and extensions introduced to facilitate the development and management of online stores, Magento stands on the top tier due to its incredible features, the simplicity of usage and an active community.
Why Choose Magento?
Magento themes allow you to create your e-commerce store by providing UI and functionality through numerous extensions. Magento also boasts an active community of developers always on the go, helping new members and offering extensions for popular functionalities. With the ability to erect an online store with precise, customized specifications at your fingertips, Magento is arguably the best choice for creating an online store, whether you are a novice or a professional.
7 Pitfalls to Avoid When Deploying your Magento Store
While Magento does offer an immersive list of features and is easy to work with, no results can be gained without simultaneous implementation of correct SEO techniques. Following are the seven most common errors identified during Magento deployment regarding exposure, visibility, and engagement:
1. Randomized URLs
A random URL is neglected by web crawlers, which leaves it unindexed and a victim of lower search engine rankings. Creating relevant URLs through relevant keywords allows you to be detected by search engine spiders, which results in better indexing and much more traffic flowing towards you.
2. Not Allowing Customer Reviews
Customers are always more trusting of reviews submitted by other customers rather than the information provided by the online store itself. Customers are inclined to word of mouth from another buyer since they have experienced the product or service and can share the first-hand experience.
Disabling customer reviews, as a result, can have disastrous consequences on conversions. While it might help save the fatigue of dealing with negative or unwanted reviews, it also prevents incoming leads from pursuing further.
3. Modifying Meta Robot Tags for Indexing
After the site has been shifted to live servers, remember to alter the meta robot tags by changing them to INDEX/FOLLOW. This enables search engines to index your e-commerce store for increased ratings and visibility.
4. Neglecting Meta Tags
Both beginners and professionals often forget the significance of meta tags and leave them at their default settings. This in turn negatively affects the Search Engine Result Page (SERP) rankings, and your e-commerce store does not meet its mark. The meta tags and descriptions of products and services can be used to your advantage by adding keywords to optimize for SEO, which will increase their rankings on SERPs and ultimately attract more visitors.
5. Defining Alt Tags
High resolution and quality images do captivate the interest of visitors, but if they are not optimized to get detected by search engines, then they could prove added weight on your website speed. Having descriptions accompanying the images in their alt tags ensures that search engines recognize them, and users can benefit from the helpful content which explains the products and services being offered by you.
6. Lack of Unique Content
Content is king, and its mostly true for any scenario, including your e-commerce store. Instead of using the exact information provided for products and services, present it distinctively so that it is visible as unique by search engine crawlers and is indexed highly. Modify your meta tags and descriptions with relevant and unique content, so it is detected by search engines for higher ratings and is helpful for the potential customers at the same time.
7. Differentiating Between Staging and Live Servers
Staging servers are used during Magento website development when it is subject to modifications, and the behavior has to be tested before being transferred to live servers, which will make it visible to viewers. Testing on live servers can be a risky maneuver since the slightest of errors can cause unpredictable behavior or negative impact on the site. This can significantly reduce ratings both among search engines and users.
Test servers remove these liabilities by allowing site testing safely in a controlled environment. Disable indexing by using the no-index/no-follow attribute in the meta tags when using the staging server to ensure modifications can be made without web crawlers noticing and can later be integrated when they are completed.
Managing your Magento Store
Magento is a robust e-commerce platform which can be used to create an online store. However, successful implementation can only be achieved if the developer is aware of certain online marketing pitfalls when deploying Magento. By avoiding these seven common mistakes, rest assured to have an online store up and running with the fastest, most reliable and heavy-duty e-commerce platform in the stream.