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How to Write Product Descriptions. Earn 68% More in the Marketplace!

Hi, vendor!

Have you already started earning your first commissions from sales in the TemplateMonster digital marketplace?

Do you want to earn 68% more?

You can boost your sales easily.

Simply add product descriptions and you will be able to drive more customers in!

There is no secret in the fact that people enjoy reading through product descriptions. Simply recollect, how many times did you leave for a different page after seeing the impersonal product page that contained nothing except for the product name and its price? Accompanying your products with descriptions, you grow the chances that the customers will get interested in your offers and complete their browsing sessions with purchases.

A cleverly written product description can make it clearer for a prospective client to specify the main benefits of your offers. It will also deliver a touch of personality to the product page, making it easier to understand what your item is all about.

Our sales stats in the digital marketplace reveal that customers are 68% more likely to purchase items with descriptions rather than those products that contain features lists only. And that’s clear why! Writing a product description, you bring the main emphasis on the most outstanding features that your digital product includes. By reading a description, a client can understand clearly what benefits he/she can derive from downloading your product.

You can also highlight the bonuses and rewards that you added to the download pack of your item.

This will grow the users’ desire to try your deal.


Product Description Requirements

Before you get straight to wring description of your digital items, you need to become familiar with the major item description requirements in the marketplace.

First of all, the title of your product is the first thing that a person will see while landing on the product page. In order to make your offer stand out, provide it with a unique name. Accompany this with up to words specifying the category to which your item belongs, as well as the type of products that it represents.

For example, you have probably heard about Monstroid2, i.e. one of the most ultimate WordPress themes that is ready to be adjusted for a range of purposes. The product title includes the unique product name, product category, and type that follow it, respectively.

product descriptions

While writing a description for your digital product, do not forget that this short piece of text will make your item more findable in search engines. So, do not neglect using high and low competition keywords in order to grow online visibility.

In the TemplateMonster digital marketplace, we publish product descriptions that are 80-120 words long. This is enough in order to highlight the major features of your items, as well as highlight the key benefits of tour offers.

In order to make your copy more readable, do not neglect to format the body of your text. Highlight the main features with bold. Use italics when you need to enumerate certain tools or the purpose of the item’s use.

The must-follow rule is making every product description unique. If that’s a non-exclusive item that you are going to describe, provide a unique copy that is different from the descriptions you provided on other web resources.



How to Make Your Descriptions Stand out

Every time to create a product description, write it with the user in mind. The copy needs to reveal a set of benefits that the users will derive from choosing your product. If there are unique or premium-quality features included in the archive, then it’s always a good idea to emphasize these in the text. Your copy should convince a customer that your digital item is the ideal solution that will make his web project stand out from the competition.

The product description needs to contain a clear statement for what purposes it’s better to be used. Also, write a couple of words about extra page layouts (if there are any) or other customization tools that your item contains. People are looking for cost-effective and feature-rich items that will help them launch web projects in the shortest period of time, with little efforts.

One more thing that you need to mind is that your items may appeal to both professional webmasters and business owners that are looking for the ideal visual presentation of their projects on the web. Are there any features in your product that can appeal to each of these two groups of users?

Emphasize that in the product description.

product descriptions


P.S. If you have a queue of items that are waiting for their turn to be uploaded for a review and you do not have time to describe each of them on your own, order the needed services on Fiverr or Upwork.

The creative freelancers will get the job done for a reasonable fee.


So, are you ready to get started? Get inspired by reading examples of other digital items in the marketplace.

Make your copies remarkable, easy-to-comprehend, and useful. Make every product stand out from the competition and the sales boost won’t be long in coming!


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