October 16, 2012. Responsive Magento Themes
Looks like these days responsive design is major obsession that dominates website owners and developers throughout the web.Read More
Looks like these days responsive design is major obsession that dominates website owners and developers throughout the web.Read More
We have updated Magento templates inner pages and added modern AJAX-based features.Read More
On the 18th of august 2011 there was a new Magento release available for download. It contains a bunch of updates and improvements like:
Magento templates starting from 32147 are fully compatible with Magento 184.108.40.206…Read More
Starting from Magento template #31965 Magento templates will be offered only with English language included. All other languages should be installed separately.
In case you need more Magento localizations installed please visit the Magento official website at magentocommerce.com
There from the extensions section you can download the available Magento localizations. …
Starting from the template #30323 Magento templates are provided with two dump SQL files: dump.sql and dump_minimal.sql.
SQL files allow you to make your installed template appear as at the template preview without any manual configuration.
dump_minimal.sql – is used to configure the template and make it appear as at the template Preview. Replaces your store configuration with the template …Read More
Tickets for MagentoLive Australia are selling quickly and the Early Bird tickets are almost sold out! This is going to be a great local event to:
Are you an eCommerce leader or expert who would like to speak at MagentoLive? Submit your topic here.
Over the course of our experience, we've found there are generally two types of merchants: those who understand the importance of design and those who will. Site design—which encompasses visual design, user experience, and even content—helps to implicitly and explicitly establish customer trust. It helps define your brand and differentiate it from the competition, and there's no shortage of that. To help merchants get the most out of their Magento Enterprise Edition investment, we've put together a list of some key areas for you to consider when building or upgrading your eCommerce channel.
About the Author: Combining award-winning website design, development, strategy, post-launch managed services and hosting, Gorilla delivers innovative ecommerce solutions to B2B and direct-to-consumer brands across industries. A Magento Gold Solution partner headquartered in Chicago, Gorilla has unmatched expertise creating unique, functional shopping experiences that connect brands with their customers, producing better ROI through the digital channel. That’s why Gorilla is a Smarter Species of Commerce. www.gorillagroup.com
Attend one of these informative eCommerce events and learn about Magento Enterprise and how to attract more customers, improve customer loyalty, increase average order value, maximize online revenue and much, much more.
Click on the calendar date to register for an event!
Indianapolis, INStephen Kidwell, eCommerce Practice Director of Precision Dialogue, will highlight how you can optimize your site to meet the demands of the connected customer through responsive design, SEO tactics, usability best practices, social media optimization and more. You’ll also learn why Buy Our Bottles chose Magento as their eCommerce platform of choice.
Los Angeles, CAA team of technical, creative and other eCommerce experts from Magento, EYEMAGINE, Zerolag, Kiosked, Listrak, and Avalara are coming together for a dynamic evening of discussions and networking, focused on innovative eCommerce design with Magento Enterprise.
Kansas City, MOeCommerce experts from Magento and partners Classy Llama, Channel Advisor and Nexcess will cover how to define the “core” of your business, use data and intuition to guide a cohesive online strategy, and understand the “Natural Order” of eCommerce.
New York, NYMagento and our partners Pod1 and Listrak will give practical advice on creating a seamless, engaging, and exciting experience for your customers that tells your story. You will also learn what other merchants are doing to build a loyal customer base.
Space at these events is reserved for merchants and their eCommerce decision makers. There is no charge, but you must register to attend.
For a limited time, we are offering a $25.00 eBay gift card to anyone who passes a Magento Certification Exam by June 31, 2013.*
*Limited to one per customer. No cash value. Candidate must receive a passing score on the M70-101, M70-201 or M70-301 exam to qualify. Candidate is responsible for the testing fee and any related taxes. Offer expires June 31, 2013.
MagentoLive events are part of our ongoing efforts to provide members of the Magento ecosystem with more opportunities to connect locally. We’re kicking this year’s events off with MagentoLive Australia, and we hope you can join us!
and sit in on exclusive conversations about eCommerce trends and growth.
including merchants from successful brands, Magento Solution Partners and community members.
This modern, five-star hotel is located at in the heart of the central business district, and it is walking distance to many of Sydney’s major icons and world famous attractions. The MagentoLive Australia conference area will have a spacious layout over one main level to increase networking opportunities and easily transition between the sessions, exhibit and catering areas.
Hope to see you in Sydney!
Magento U's On-Demand course "Fundamentals of Magento Development" is a great way to learn development and implementation best-practices on your own schedule. But should you also take the instructor-led version? Absolutely! But…why? What are the benefits of taking the course in person?
To answer that question, we went out and spoke to to some Magento U graduates. Adam Ring, Technical Project Manager at Temple & Webster says, “The Magento U Fundamentals instructor-led course was ideal for Temple & Webster because it allowed us to interact directly with an expert Magento Evangelist. They were able to answer our most complex Magento questions. The Fundamentals course is appropriately in-depth which has helped us enormously by providing us with much greater context to our understanding of the Magento platform. Highly recommended for those serious about the getting the best out of Magento.”
Ben Marks, an experienced Magento U instructor, also gave us his perspective in this new video–check it out!
For more information on Magento U and our upcoming courses, check out the Magento U site.
There are two popular definitions of Big Data:
Gartner defines Big Data as, “High volume, high velocity, and/or high variety information assets that require new forms of processing to enable enhanced decision making, insight discovery and process optimization."
Forrester on the other hand, uses a more business-friendly definition: “Big Data is the frontier of a firm’s ability to store, process, and access (SPA) all the data it needs to operate effectively, make decisions, reduce risks, and serve customers.”
Take the “Big” out of it, and it comes down to understanding how to use all data to meet customer needs and grow your business.
There are three key concepts of a data-driven approach:
1. Results Oriented Execution: This means that you are looking to drive a business outcome, such as growing your revenues by 10%. Before you launch any strategy, you should know what results you want. This will help you understand what data you should be tracking and analyzing, and how it reflects on your strategy’s effectiveness.
2. Data Driven Decision Making: This means that you are looking to reduce the trial and error that comes with making decisions on gut-feel and anecdotal information. Instead, you are looking to move to making informed decisions using data.
3. Focus on Actionable Data: This means that you are looking to focus on data that helps you make the decisions you need to achieve the results you aspire.
When viewed in this light, it becomes a lot easier to avoid getting distracted from the hype of Big Data, and instead focus on deriving the maximum value from all data you have access to.
There are a number of ways to get started here. One helpful approach is recognizing that there are different types of data. A useful segmentation is along the depth and breadth of the data available:
• Micro, or “narrow” data, refers to deep transactional, customer or segmentation data.
• Macro, or “broad” data, refers to shallow and wide data such as market data, indices, market trends and more.
Both Micro and Macro data are Big Data, and Magento merchants of all sizes can glean actionable insights from both.
Micro data can reveal greater insights about differences in customer behavior on your store. For example, identifying key segments such as first time buyers, loyal customers, most valuable customers, and measuring their purchase behavior and contribution to revenue, can reveal valuable differences in customer behavior. Armed with these insights, merchants can target segments with appropriate offers and messages. Similarly, conducting A/B testing can provide merchants with insights on messages and strategies that work with their customer base.
Macro data can help add context to your online store performance. For example, comparing sales growth for your store with relevant category trends can help identify opportunities for performance improvement. Similarly, profiling transacting customers along demographic attributes can help merchants identify dominant personas and target their keyword-spend accordingly.
Magento Connect offers a number of extensions that specialize in analyzing both “micro” and “macro” data. Check out Lexity, RJ Metrics, Terapeak (Analytics); AddShoppers (Social Analytics); Windsor Circle, Bronto, Springbot (Segmentation and Targeting); Optimizely (A/B Testing); and Fanplayr (Offers).
These are just a handful of specialized extensions found on the Magento Connect marketplace that offer unique insights with clever analysis of data. With access to the right insights, Magento merchants can start taking advantage of Big Data to compete more effectively.
Principal Product Manager, Magento Big Data and Analytics
We welcome your inputs and feedback. You can reach me at firstname.lastname@example.org or via Twitter (@abhirele)
Related Links: “Hidden Gems: Using Data Driven Insights to Grow Revenue”, panel discussion at Imagine 2013 in Las Vegas, April 8-10, 2013
Based on interviews with five Magento merchants who migrated from other eCommerce solutions, Forrester Consulting created a composite merchant with $40m in annual online sales and analyzed the main costs, revenue lift, and ROI attributable to the Magento platform.
The study concludes, “Overall, we found that Magento Enterprise Edition provided the interviewed merchants with a stable, scalable, flexible platform that contributed to their incremental online revenue growth.”
“Magento Enterprise Edition Enables A Scalable eCommerce Platform That Drives Businesses’ Growth”
For a hypothetical composite merchant with $40 million in online sales that operates both brick-and-mortar stores as well as its eCommerce website, the study found that with the Magento Enterprise Edition Commerce platform the composite merchant experienced the three-year risk-adjusted costs and benefits shown in the below table:*
“The composite merchant experiences an average revenue uplift of 17.3%. Of this, 20% is attributed directly to the Magento platform. We note that the interviewed merchants attributed between 10% and 80% of their revenue uplift to the Magento platform. For the interviewed merchants, revenue uplift was driven by more frequent marketing activities, sales events, and site optimization, which are enabled by Magento’s features and scalability.”*
To read the full commissioned study conducted by Forrester Consulting, The Total Economic Impact of the Magento Enterprise Edition eCommerce Platform, please go to: magento.com/tei
* Forrester Consulting – The Total Economic Impact Of The Magento Enterprise eCommerce Platform – p. 2.
Tracy Reese’s designs have been worn by luminaries such as First Lady Michelle Obama, but Reese’s website wasn’t delivering the experience (or the sales) that she wanted.
Thousands of companies—including many of the world’s biggest brands—are using Magento Enterprise Edition to grow their online businesses. Find out how it can help yours.
IRCE 2013 kicked-off Tuesday night in Chicago, and Magento helped everyone celebrate by hosting an incredible party. More than 800 people joined the Magento team at Public House, Chicago's most-famous gastropub, for a great evening of networking and fun. Buzz about the Magento party spread quickly, and there was soon a line around the block to get inside.
A big "Thank You" to all of the merchants, Magento partners, developers and friends for joining us on Tuesday.
Wednesday was an incredible day at IRCE for the Magento team. Everywhere you looked inside the vast expo hall you could see a Magento customer, logo or partner badge. The Magento booth was teaming with energy, as a non-stop train of merchants visited the booth to meet the Magento team and see demonstrations of the new Magento Enterprise Edition 1.13.
More than 30 Magento partners at IRCE are participating in Magento Mania. Each partner is offering attendees the opportunity to win $15,000 in prizes from Magento-powered retailers. If you're at IRCE, please visit the Magento booth #1429 to pick up a list of all the participating partners for your chance to win!
Traffic from Google Shopping has been a major source of traffic for the eCommerce industry for over 10 years now. While it’s gone by different names like Google Base and requirements have evolved over the years, the basics remained the same: submit accurate data, with product inventory, pricing, and links to images, and the world’s largest search engine would send traffic your way.
This all changed in Q3 2012, sending shockwaves and panic through the industry as merchants attempted to grapple with the change amid a busy holiday season. Amazingly, despite all of the advance notice and forum buzz, many merchants were caught unawares and had to adapt quickly, sometimes haphazardly. Now that we have had a full 9-month gestation period to deliver the change, let’s revisit the changes to Google Shopping and talk about how to get the most out of the platform!
If you were one of the merchants affected by this change, or you’ve been interested in getting started with Google Shopping Product Listing Ads (PLA), but weren’t sure how to get a good return on your investment, keep reading. Google Shopping’s change from a free shopping portal to a paid shopping comparison engine was seemingly inevitable, as Google was one of the last shopping engines to embrace this model, albeit late in the game.
Though Google had been slowly adding more and more paid listing categories and benefits during the first part of 2012, the final cutoff of free traffic didn’t come until late 2012.
Here are the big differences:
• All Google Shopping is now paid search. There are no more freebies. Google claims that going the paid route will introduce more accountability to the shopping portal, which for years had been known to feature grossly inaccurate or misleading product listings. “Put your money where your mouth is” sums it up.
• Google PLAs now show up in traditional PPC spots (above organic listings and to the right side), whereas the traditional listings before intermingled with the organic results. This provides a vitrine for your products, rather than being tossed into the open market of organic listings.
• Shopping feeds are now managed both through the Merchant Center and Google AdWords. You feed your products to your Merchant Center account, but the real heavy lifting is done inside AdWords, where you control your bids, promotional text, and ad groups.
If you haven’t leveraged Google Shopping to generate traffic before, now is the best times to get into it: the holiday rush is over, the metrics are in, and the new platform is still in its infancy, so you can jump in at relatively low rates and a high return on investment.
The holiday rush at the end of last year provided some opportunity to get hard metrics on Google Shopping’s effectiveness, traffic generation, and cost, and man, are they impressive!
Many of the merchants and systems integrators we work with have confided to us that traditional PPC is too expensive to manage. We know from our own numbers that Google’s PLA ads are much cheaper than the average cost of PPC ads, and these reports show even more compelling reasons to jump on the PLA bandwagon.
• Not only are they cheaper, they have a greater Click-Thru Rate (CTR): 73% higher than standard text PPC ads.
• Conversion rates for PLA ads are an additional 35% higher, meaning that prospects are finding the right products sooner, so you waste less money on clicks made by mistake.
• During Q4, Google Shopping was cheaper than Amazon Product Ads by an average of 32.5%, while driving 96.08% more traffic!
• Pricegrabber, usually one of the largest traffic-generating shopping portals, was absolutely dominated by Google Shopping, which sent participating merchants 62% more traffic.
• All other product comparison engines except for two increased their rates, making Google Shopping an even bigger standout success.
The gravy train of low cost, high ROI Google Product Listing Ads, however, will undoubtedly not last forever. At the 2013 Magento Imagine Conference in Las Vegas, several agencies reported that they were seeing increased competition and higher prices for PLAs. Even so, returns continue to be much better than keyword search pay per click rates. Taking advantage of this disruption in the marketplace is the main reason you should consider jumping in now to gain market share.
In order to get set up, you will need to set up your Google Merchant Account (honestly, just Google it!) and connect it to your Magento Enterprise store. Razoyo has used several Magento Google Shopping feeds, but, we prefer Wyomind’s solution for its ease of use and flexibility.
Once you’ve got the basics set up and you’ve established your first feed, you can explore ways to increase your CTR while reducing your cost. There are several tricks to remember when trying to optimize your Google Shopping strategy on Magento, so be sure to implement these tips.
1. First, make sure that your data is accurate. As mentioned at the top of the post, part of Google’s impetus to move to paid listings was to force higher quality data standards upon their merchants, filtering out spam listings and over-bidding poor data quality into oblivion. If your data’s not at the top of its game, it’s time for it to hit the gym one more time and come back after a little more training! What this means is that you need to make sure all of your attributes properly match up with Google’s required attributes list.
2. Make sure you get your Product Identifiers, Brands, and Conditions correct. Google uses these attributes to match products up in Google Shopping, and this can have a significant impact on your cost per click!
3. If a required attribute doesn’t exist, create it, fill it out in your products, and map the attribute to Google Shopping. Failure to provide clean data means that your average bid rate could be higher, and your account will be at risk for suspension and eventually closure.
4. If you have different products that aren’t of the same Category type, I would strongly encourage you to create new attribute sets to map to Google Shopping. You may need to do a product export, delete products from the existing Attribute Set that will be moved, then re-import these products into the new Attribute Set. Yes, this is a lot of work, but if you’re not going to put the products into the proper Google Shopping Category, you might as well not even start, because you’ll spend yourself out of business or get your account shut down for bad data (miscategorizing products is about as bad as it gets).
5. Make your ads stand out. Using alternative, non-supplier images that no one else has is a good way to get your CTR average up. PLAs can also use AdWord’s promotion feature to highlight your special offers, like free shipping or coupon codes.
If you follow these steps and check out the resources above, you’ll be well on your way to Google Shopping prowess! I truly hope this guide has been helpful to you.
Razoyo is an eCommerce consultancy that specializes in creating, optimizing and managing Magento web stores and has extensive experience working on Magento Enterprise Edition, Magento Go and Magento Community Edition.
While traffic acquisition is complex and often expensive, increasing the average order value (AOV) of the customers who are already shopping on your site is a relatively easy and inexpensive way to increase revenue and cash flow. Increasing AOV is all about streamlining and personalizing the shopping experience, and our new eBook offers five simple and inexpensive strategies to help you do just that.
Along with creating more revenue, increasing your AOV can also help you:
Meet the Magento team at the IRCE Conference in Chicago, June 4th-7th, 2013 for a great week of learning, networking and fun!
While you're at IRCE, make sure to visit Magento at booth 1429 in the expo hall and learn how you can take your business to the next level with Magento Enterprise Edition, our powerful, scalable and flexible eCommerce solution. Inside the booth you'll be able to see a demonstration of Magento 1.13, win gift certificates to Magento-powered stores and meet the Magento team.
More than 30 Magento Solution & Industry Partners will also be at IRCE. Stop by the Magento booth to pick up a Magento Mania Map, which will guide you to each of our partners' booths, where you can earn gift cards to shop from some amazing Magento Enterprise Edition-powered brands. Magento and its partners are offering a chance to win over $15,000 in giveaways!
We invite you to kick-off the event with one our world-famous Magento parties. Join us June 4, 7:30-11:00 pm, at Public House for Magento's IRCE Networking Party. Enjoy live music, great food and the opportunity to network with the Magento and eBay, Inc. teams, our Magento Partners and other merchants. The party is free, but please RSVP to secure your spot. We can't wait to see you there!
Magento Enterprise Edition 1.13 offers optimum performance and scalability, but, as with any software upgrade, there are many questions merchants have, such as “Do I really need to upgrade? What’s the benefit for me to do so?” and “What’s the best way to upgrade smoothly?” Get answers for these questions, and more, in our upcoming webinar.
In this webinar, the Magento team will cover:
Magento welcomes WebShopApps as the newest Platinum Industry Partner. Established in 2008 and a Gold Industry Partner since 2011, WebShopApps has been a consistent, innovative leader in the development of eCommerce shipping solutions, with their products in use on a large number of sites worldwide. Because of their success in the Magento community, they have been hand selected to join as a Platinum Industry Partner.
“We’re truly honored to be a Platinum partner of Magento’s and feel this speaks to our years of dedicated work within the Magento community,” says WebShopApps owner Karen Baker. “But it’s also a direct reflection of the support and loyalty we’ve received from the many thousands of merchants who have utilized our products over the years. Our sincere thanks and appreciation goes out to each and every one of them.”
WebShopApps has marketed over 40 advanced shipping extensions to date, and they show no signs of slowing down in 2013. At this year's Magento Imagine eCommerce Conference, WebShopApps announced a partnership with the logistics company Cerasis on a new freight shipping extension, and also demonstrated an all-in-one, cloud-based shipping interface called ShipperHQ.
Visit WebShopApps at www.WebShopApps.com
Or learn more about ShipperHQ at http://www.ShipperHQ.com
From May 29-30, the Magento team will travel to the Netherlands to celebrate the fifth-annual Meet Magento event with the Dutch community and kick-off a small European tour of industry events! After visiting Netherlands, the Magento team will travel to Meet Magento Germany and Bargento in Paris before coming back to the U.S. for IRCE in Chicago.
This Meet Magento event brings together a variety of online retailers, Magento Solution and Industry partners, eCommerce executives, agencies and Magento developers. It has become the most important yearly event for all companies involved with Magento solutions in the Netherlands to share their eCommerce experiences and expertise.
After the opening keynote by Magento Co-founder and COO Roy Rubin, the event will have over twenty-five highly-qualified speakers that will offer topics ranging from marketing and business to development and optimization, and there will be an introductory workshop for Magento solution beginners. The event also features a complete English track and several breakout sessions for International visitors.
A limited number of last-minute tickets are still available for €140. For more information on the event and ticket sales in English, visit meet-magento.nl/en. Don’t miss out on this opportunity to Meet Magento in the Netherlands at the end of May!
Meet Magento Netherlands is brought to you by Dutchento.
We are delighted to announce that Delicious Karma is the winner of Magento’s Most Innovative Enterprise Site of 2012 Award. As a new daily-deals startup, Delicious Karma wanted a fully scalable eCommerce site that could support the company’s rapid growth and cutting-edge business model. To make this happen, Silver Solution Partner Rocket Web leveraged the Private Sales, Rewards and Social Media features built into Magento Enterprise Edition, and launched a public beta that engaged over 5,000 active users, and generated an average order size of $70 within the first six months. Since then, Delicious Karma has acquired thousands of new users, and they have a 40% repeat-purchase rate.
Michelle Ritchie, chief marketing officer and founder of Delicious Karma, couldn’t be happier. “Magento Enterprise has enabled us to build something not previously possible: a network of deeply engaged food lovers that want to discover, learn and share their passions for delicious, real food.”
“We continue to be impressed by the innovation from our solution partners as they push the boundaries of the Magento platform,” noted Roy Rubin, co-founder and chief operating officer at Magento. “The advances that Rocket Web brought to life for Delicious Karma capture the essence of the art and technical expertise of successful commerce. We look forward to seeing our merchants and partners continue to push the bleeding edge of commerce innovation in 2013.”
Congratulations to Delicious Karma and Rocket Web, and thank you again to all of the partners and merchants who submitted entries for the 2012 award!
Kate Starmer-Smith created Atterley Road to get all of her favorite brands and high-street boutiques into one place: the home of beautiful clothes. It would be a place that would remind you of your most stylish friend, someone in-the-know, but approachable. To be the first to make this happen, Starmer-Smith turned to Magento Solutions Partner Screen Pages for a site that could combine compelling photography and lifestyle content with her unique shopping experience.
Screen Pages tapped Magento’s flexible, customizable eCommerce platform, Magento Enterprise Edition, for an elegant online store with a clean design, attractive navigation, sophisticated merchandizing tools, strong social marketing features, and the ability to integrate with JDA’s Red Prairie ERP system for fulfillment.
Atterley Road launched in mere months—on time and on budget. Immediate results included over ten-thousand daily visitors, a 400% projected increase in yearly sales, and the number five spot on Vogue’s list of Top 100 Online Stores.
Thousands of companies – including many of the world’s biggest brands – are using Magento Enterprise to grow their online businesses. Wondering how Magento Enterprise can help your business?
Have a Magento success story you’d like to share? Contact email@example.com.
Roy Rubin, Co-Founder and COO of Magento, will launch the 2013 Bargento event in Paris, on June 4th. This event is a great opportunity for the European Magento ecosystem to meet other developers, partners and merchants and learn more about Magento.
Along with an opening keynote speech from Roy Rubin, this year’s exciting workshops and learning sessions include, a live analysis of several innovative Magento based websites by Magento Developer NBS System and Magento Solution Partner DND Agency, an online persuasion analysis that can help eCommerce sites increase conversion rates by psychologist and Magento expert Guido Jansen, and presentations of new projects by Yoav Kutner (Oro CRM) and Fredéric de Gombert (Akeneo).
Magento is also sponsoring the free Bargento after party in one of the most prestigious venues in the heart of Paris, Palais Maillot, so don’t miss this event!
Bargento 2013 is brought to you by NBS System.
The February 2013 edition of Tom Robertshaw’s quarterly eCommerce survey reports that Magento is the leading eCommerce platform among Alexa’s top one million sites for the third year in a row.
The survey analyzed the platform signatures of the Alexa top one-million websites and found that 26% of them are using Magento. Not only is this a 30% increase in market share since the February 2012 report, it is almost triple the number of sites using the second and third place platforms. This year, the survey also looked at the top 100,000 busiest sites and found that Magento powers 28% of the store sites on that list, which is more than double the number of stores using our closest competition.
“Our business keeps growing for one simple reason,” says Magento founder, Roy Rubin. “Our customers are succeeding.”
Thanks again to Tom Robertshaw for this survey, and to all of the merchants, developers, partners and community members who have found success on Magento platforms.
About Tom Robertshaw’s Survey:
The survey takes the list of the top 1 million sites as provided by Alexa (an Amazon-owned company). It then fetches the HTML document for the home page and analyses against a library of over 225 platform signatures that have been written. The accuracy of the survey is being improved with each edition as signature rules are added and reviewed.
Want to know more about how leading companies are succeeding with Magento? Read our Customer Success Stories.