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OpenCart 2.x. How to manage marketing links

This tutorial will show you how to manage marketing links in OpenCart 2.x.

OpenCart 2.x. How to manage marketing links

OpenCart 2 has a build-in module for creating tracking links for your marketing campaigns. Tracking links are links to your store which include a special tracking code. Any visit via your tracking links will be recorded in the OpenCart 2 admin dashboard so you can monitor your marketing campaigns traffic and conversion rate.

  1. To create your marketing tracking link, you need to log into your OpenCart 2 admin dashboard and refer to the Marketing section via the main navigation menu:

    OpenCart 2.x. How to manage marketing links-1

  2. On the Marketing Tracking List page click on the Add New to proceed with the configuration of your tracking link. Here you need to configure several settings to create your link.

    • Campaign Name: Just any name to help you recognize the campaign for which your tracking code is created.

    • Campaign Description: Any internal note to help you distinguish your tracking link from the rest of your campaigns’ links.

    • Tracking Code: This can be any random generated string. This string will be added to the end of your URL links:

    OpenCart 2.x. How to manage marketing links-2

  3. Now you can copy the example of your tracking links. For example, if you would like to point a link to your OpenCart 2 home page and track the referrals and orders via it, you may use: http://mydomain.com/?tracking=ID. Also, point to a specific page or product using the full URL to it and add the tracking tag and ID like this: http://mydomain.com/index.php?route=common/home&tracking=ID.

    Make sure you replace mydomain.com with your actual domain name and the ID with your campaign tracking code unique tracking code ID.

  4. Click the Save button. You can keep track of the amount of clicks and orders from the campaign:

    OpenCart 2.x. How to manage marketing links-3

Thank you for checking our tutorial. Now you know how to manage marketing links in OpenCart 2.x.

Feel free to check the detailed video tutorial below:

OpenCart 2.x. How to manage marketing links