Congratulations on becoming an entrepreneur. Starting your own business is a good experience that pays off. E-commerce is an industry which has boomed in the last few years. With the increase of consumers looking to find their needs online rather than go to different stores, more e-commerce shops are popping up all over the internet.
Therefore, selling products and services online takes a different approach than traditional business models usually use. So, to generate new leads and secure conversions, your e-commerce site must use the best in a user interface and user experience. They must stand out best amongst their competing sites and secure customer loyalty at the same time. For this, you can easily get many ideas from TemplateMonster.com. It has more than 50,000 ready-made templates for making your site unique.
In e-commerce, customer expectations are high, and there are always new growth hacking techniques to increase your conversion rate. Therefore, to be successful, keep in mind that your homepage is important and your goal should be to make people fall in love with your website, and a little personality can help you connect with your customers easily.
We have rounded up some of the best practices to make you stand out from the competition and crowd by optimizing your eCommerce marketing skills:
1. Optimize delivery of your goods and services
Research says that 40% of the shoppers said they would never return to an online merchant following a negative delivery experience. That puts an enormous pressure on e-commerce sites to get their delivery right the first time.
Luckily, there are many creative ways to improve delivery such as you can offer them personalized shipping options like delivery date, time, and place personalization at an extra price.
2. Push notifications
Another one of the best practice for successful e-commerce is to choose the option of Push Notification. In case of pull notifications, the client requests information from the server, but these push notifications originate directly from the server. You have to opt-in to receive alerts.
3. Create relevant and original content
Keep in mind that the internet is content saturated. This means you have to be different and relevant. At the same time, you have to stand out. If you fail to do so, you risk being lost in the sea of other companies trying to do precisely the same thing.
Original content not only gets you found by potential customers, but it also gives them something to follow and helps you in creating your brand story.
4. Add a search bar
The most important part of any eCommerce website is a search bar. Always make sure that when the consumer scrolls down to look at the bottom of the page, your search bar squeezes into the navigation bar and scrolls down with them.
Your customers should not need to scroll back up the page to search something new. For this, you can also look various eCommerce templates here at TemplateMonster.com to get the more idea on a search bar.
5. Commit to a strict schedule for consistency
Always keep in mind that you have to follow a consistent schedule so that your customers can know when to check back for new updates. Like, if you add new products every week, you should do it on the same day of every week so that people check back on your website on that day only.
6. Design an impressive homepage
This is one of the most important aspects for successful e-commerce in which you have to keep in mind that you have a couple of seconds to convince your customers that your store is the best option for their requirements.
Therefore, a homepage that has impressive design and usability goes a long way in converting your visitors into regular customers. All you need to do is go through a TemplateMonster.com for attractive ideas for your eCommerce home page.
7. Become an omnichannel seller
In basic terms, omnichannel means having a digital presence on platforms besides your online store. Owners cannot ignore the importance of having a presence elsewhere, such as on various popular social media websites. We can’t ignore the fact that e-commerce sites that have social media presences have more sales as compared to the other.
8. Add huge and vibrant product images
Dull coloured pictures do not impress your visitors. Instead, they will paint a negative picture of your brand in their mind. Contrary to it a large and vibrant picture where every single detail is clearly visible to the viewer will appeal more to your customers. On top of all, try to display as many angles and viewpoints of the product as possible for you.
9. Build relationships with relevant influencers
It might take a few months to find the best influencers to promote your products but believe it’s worth waiting for the best one. A great influencer will promote your product, and you will see a significant difference in your sales in just a few months. So, go for it.
10. Offer various payment options
Always try to offer as many payment options as possible: PayPal, Mastercard, Stripe and many more so that they can experience hassle free shopping.