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Shopify News and Updates

This page will show you the most recent Shopify templates updates and Shopify Ecommerce solution news.

Shopify Templates News and Updates

Shopify News and Updates

Shopping on Instagram is now available to Shopify merchants with businesses in the UK, Australia, Canada, Germany, France, Italy, Spain, and Brazil.

Now you can let users discover and purchase products from your Instagram posts and checkout in your Shopify store.

Here's how to install this sales channel, enable product tagging, and start growing your sales on Instagram.


One of the biggest challenges of managing a brand is speaking to one target audience without ostracizing another.

A common solution is to branch out from the parent company with a sister brand that focuses on one segment of your customer base.

In this episode of Shopify Masters, you’ll learn how an established company recognized a new type of customer buying their products and decided to create a completely separate brand to serve their emerging customer base: teenagers.


Shopify's Google Pay integration.

Today, we’re introducing a new integration with Google Pay for merchants using Shopify Payments.

Open your doors to millions of people who already use their Google Account to shop online with a fast, simple checkout experience on Android devices. Google Pay lets your customers instantly access payment and shipping information already stored in their Google Account for accelerated checkout.

If you’re already using Shopify Payments, you can immediately begin offering Android users the ability to checkout with Google Pay.


Referral marketing programs.

Referral programs are some of the highest converting forms of marketing available to ecommerce entrepreneurs. Powerhouses like Bonobos, Rothy’s, Everlane have all been known to run referral programs.

But referral programs can be complicated to set up, aren’t a fit for every business, and, as with every growth initiative, offer no guarantee of success.

So, with all of that in mind, should you run a referral program? Today's post will help you answer that question!


Challenges for entrepreneurs.

On Shopify’s social media accounts, we’re always asking merchants and readers questions about their entrepreneurial journey. This week, we asked about your biggest struggles as an entrepreneur.

While each entrepreneurial journey is altogether unique, business owners share many of the same challenges. Sometimes the best way to get advice is to simply share what aspects you've found to be challenging with a community of people who can relate.

So we'd like to continue the conversation that began with our Twitter poll: What's the most challenging thing you've encountered since starting a business? (You can reply in the comments!)


Driving customer loyalty with coupons and discounts.

Offers, coupons, discounts and deals. There will come a time when most online merchants will be faced with the decision of whether to offer discounts, when to offer discounts and how much the discounts should be worth.

In this post, we’ll review some of the pros and cons of offering deals for your online store, look at some of the most popular ways you can use discounts to drive customer loyalty and conversions and, of course, how to most effectively use them.



Women founders, Women's History MonthMore women than ever are blazing the entrepreneurial trail: According to one recent study, women own more than 11.6 million firms in the U.S. alone. Those businesses employ more than 9 million workers and contribute a whopping $1.7 trillion in revenue to the economy.

This isn’t just a passing trend, either — the historic growth isn’t set to slow down anytime soon. After all, the number of women-owned businesses in the U.S. jumped an incredible 45% in less than a decade, which is progress worthy of celebration.

With so many talented women founding companies, there are innumerable stories of female entrepreneurs creating a company or product out of thin air. But, because March is Women’s History Month, we’re happy to highlight and celebrate just a few of these inspiring female entrepreneurs.


battle balm on shopify masters podcast

"Sell wherever your customers are." That usually means online.

But what if you're not targeting the millennial who grew up in a digital-first world? What if a large segment of your customers belong to a generation that's used to shopping without the internet?

In this episode of Shopify Masters, you’ll hear from an entrepreneur who created his own balm and how he marketed it to a segment of 60-and-over customers by focusing on educating them about the ingredients that go into his products.


One of the perks of running an online store is that you can measure just about everything. On the flip side, that can make it overwhelming to figure out which numbers you should be watching in order to grow your business.
We spoke with an expert to break down the five key metrics you need to know for your ecommerce business (yes, only five).


Finding ecommerce business ideas.

Coming up with a great idea for a product to sell online will occasionally strike when you least expect it. Many times though, it’s something you need to be proactively on the lookout for.

The internet contains a wealth of ideas and inspiration, but as a new entrepreneur, where do you begin? Aimlessly searching online will only get you so far so we have compiled a list of the best resources to give you direction and get you started.


social media marketing channels connected by dotted lines

Social media marketing can help you build an audience of customers, drive sales, and grow your business in many ways at once.

Or, it can be a time-consuming distraction.

The difference is having a strategy that keeps your actions focused, along with a process that enables you to execute without taking too much attention away from running your business.


DIY natural lighting for product photography.

Natural lighting can either be your best friend or worst enemy in a product photography shoot.

In today's post, we’ll look at how you can master DIY natural lighting and create beautiful photos using either a smartphone or professional-grade camera.


riveter on shopify masters

One way for a business to have an impact is to donate a portion of its profits to a cause. Another is to bake the impact into their products themselves, through the manufacturing process for example.

In this episode of Shopify Masters, you’ll learn from two military spouses who became entrepreneurs to create a network of independent manufacturers to produce their products and to provide jobs for others like them.


Marketing for skin care companies.

If you’re selling creams, soaps, hair or other skin care products online, one of the highest-impact ways you can increase sales and conversion is to address common customer objections.

In this overview, we’ll dive into how you can empathize with customers, address their concerns head-on, and, as a result, sell more skin care products.


How can I get more reviews for my online store?

If you've got plenty of happy customers, but not quite as many customer reviews, all is not lost—especially since you have the email addresses of all those existing customers.

In today's Ask Shopify, we spoke with our Marketing Automation Manager, Matt Morris, about how to implement an email marketing strategy to get reviews from your happiest customers.


Are you ready to invest in your business? Here's how to find out.

Investing in your business might be something you're excited to do, or it might be something you're approaching more cautiously. Either way, there's some (very important) prep work you'll need to tackle before you get started.

These three things will help make sure that when you do start investing money back into growing your business, that you're making the best possible decisions for you and your company.


Viberg shoes | Shopify Retail blog

Viberg Boot manufacturers beautifully crafted men’s boots and shoes, which can be found on Viberg.com, as well as on a host of online sites for the style savvy gent like ClubMonaco.com and Mr Porter, and some physical retailers across Canada, the U.S., Europe, and Asia.

Equipped with a mission statement “to produce the highest-quality footwear possible using only the best materials and manufacturing methods available,” Viberg delivers. Here's why, and what other entrepreneurs can learn from Viberg's story.


popsockets on phones

No matter how well we think we know our products, customers can still surprise us with new use cases and benefits.

In the case of one inventor, the problem he set out to solve with his product wasn't the real reason people were buying it at all.

In this episode of Shopify Masters, you'll hear the story of how he sold over 35 million units by doubling down on features he didn't intend for his invention to have—at first.


There's plenty of advice out there about how to increase your average order value, but what if you want to increase it specifically to cover the cost of shipping?

In that case, you'll have to be a bit more strategic about how you go about bumping up your order value, and the tactics you use. Here are four that could fit, while still leaving you enough margin to turn a profit.



Writing product descriptions that sell.

It’s an easy mistake. Even professional copywriters make it sometimes: writing product descriptions that simply describe your products.

Why is it wrong? Because product descriptions need to sell your products.

Let’s have a look at nine simple ways to persuade your web visitors with product descriptions that sell.