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Shopify News and Updates

This page will show you the most recent Shopify templates updates and Shopify Ecommerce solution news.

Shopify Templates News and Updates

Shopify News and Updates

What impression does your welcome email give customers? Learn how to write a welcome email that will connect with consumers and drive online sales.

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There are a lot of great reasons to build a business. Working wherever you’d like, making more time for fitness, spending more time with family, and working on something you’re truly passionate about all come to mind as enviable examples. Here’s how the co-founders of Aventuron achieved all of the above using Shopify and selling on eBay.

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social proof

Cold traffic can be hard to convert. New visitors don't just become customers the first time they come across your business—you need to earn their trust first. Social proof, however, can facilitate that process. It’s one of the most effective levers an ecommerce business has for building trust, and it has the potential to become even more powerful as you grow.

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bokksu subscription boxFrom coming up with consistently fun themes to curating new items to include, a good subscription box can be challenging to put together month after month. In this episode of Shopify Masters, you’ll learn from an entrepreneur who started his own monthly subscription box to introduce an entire culture to his customers.

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When you’re taking your very first steps into the world of ecommerce, there’s a lot to learn. 

That’s why marketplaces like Etsy hold such appeal and can be such a good fit for makers who are just considering the idea of getting their products in the hands of customers.

But selling on Etsy and selling on Shopify aren't mutually exclusive, and building a Shopify store can help you own your brand, build relationships with your customers, and grow your business. We spoke with three merchants to break down how they run their business on both Etsy and Shopify.

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Social support.

Providing customer support over social media instead of through one-on-one channels like email is different in one significant way: it’s public. So, how should you navigate answering potentially personal questions in a public space?

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instagram post ideas

For many small business owners, there’s no question that they should be building a presence on Instagram. They sign up for an account, set up their profile, but then they hit a hurdle: What exactly should you post?

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Morning routine.

Your morning routine is the set of actions you do right after waking up to prepare yourself for a more productive and focused day. Since your morning routine sets the tone for the rest of your day, these precious first hours count for a whole lot.

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In this episode of Shopify Masters, you'll hear from Adam Klosowiak, the founder of KLOS Guitars: cool, durable, comfortable, portable carbon fiber guitars and ukuleles. Find out how his company used outlandish durability test videos to get millions of views on Facebook, from golfing with guitars to dropping cinder blocks on them.

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Start an affiliate program.

With your own affiliate program, a customer, advocate, or industry marketer can send visitors to your store through their unique referral link, and any sales you make as a result earns them a reward or commission.

Simple enough. But have you ever wondered is affiliate marketing is a good fit for your online business? Today, we'll cover what to consider before starting an affiliate program and how to one for your Shopify store.

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Thank your customers.

Nearly 70% of businesses have lost a customer because they felt like the company didn't care about them. Don't let that happen to you—instead, be purposeful and personal when thanking your customers. Doing so will help showcase the human side of your brand, create meaningful connections, and build customer loyalty.

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It's a dilemma that almost every new entrepreneur has to face: Customer trust is hardest to earn when you don't have any customers. Yet, you need to earn customer trust before they'll choose to buy from you. Luckily, these strategies can help even brand new businesses earn customer trust early on.

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Social media marketing tips.

Social media marketing is an effective way for ecommerce sites to boost online sales. Increase online sales fast with these 17 social media marketing strategies that you can try today.

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How to add personality to your store using photos and copywriting

When you’re setting up your store, there are some essentials that everyone tends to focus on, like choosing a theme and getting the first version of your visual brand set up.

But once you’ve done that, and you pop open a preview of your store, what do you do when it still doesn’t feel right? That’s what we’re tackling today on Ask Shopify, with two key ways to add more personality to your store.

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shopify masters morning recovery drink

In this episode of Shopify Masters, you’ll learn how a former Tesla employee discovered a business idea during a trip to South Korea, quickly launched a simple landing page, and then went back to design a real brand after validating demand.

Sisun is the founder of Morning Recovery: a science-backed, breakthrough hangover drink that helps counter the negative effects of alcohol.

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Things to Make and Sell

Today, thousands of Shopify merchants still produce made-by-hand goods—some with traditional and primitive methods—selling them at craft shows, pop-up shops, and through their online stores worldwide. 

But maybe you’re not quite sure what to make and sell. Or maybe you’re not crafty at all. To help, we’ve compiled a list of things to make and sell, something to appeal to everyone from the advanced craftsperson to the creatively-challenged.

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overhead laptop coffee

Every day, YouTube users watch over a billion (yes, with a B) hours of Youtube videos and yet only 9% of small businesses have started their own channels. As YouTube usage continues to soar, the opportunity is just getting bigger for businesses who are ready to jump in.

In this post, we’ll share how to set up a fully optimized YouTube channel for your business, and how you can create compelling video content to engage current customers and attract new ones, too.

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man spying on competition

Keeping an eye on your competitors helps you anticipate shifts in the market, spot new trends and successful tactics, and stay on the cutting edge of what’s working within your niche. Enter the competitive analysis: a document that gives you both a bird's-eye view and an in-depth understanding of the other players in your market as you grow your business.

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Customizing your theme: design rules to keep you on track

Once you’ve installed a theme on your Shopify store, you’ll usually want to customize a few things to get it looking just right. That’s where design choices come in, which can be intimidating when you don’t have any experience making them. That’s what we’re tackling today in Ask Shopify.

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There are probably a dozen different ways you could position your product, but the reality is you can't give all your features equal attention or you'll overwhelm new customers.


Instead, your main marketing message should focus on one or two key features that get customers to see themselves using your products.


But how do you determine which features get the spotlight and which ones you save for your product page? That's the topic on this episode of Shopify Masters.

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