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Shopify News and Updates
Shopify Templates News and Updates
Shopify News and Updates
10 February 2017, 3:24 pm
A good idea—like lightning—seems to strike at random.
Sometimes you spend the better part of a day looking for inspiration and never find it.
Sometimes you fill up an entire whiteboard brainstorming dozens of ideas—none of them worth doing.
And then there’s those times when your muse decides to sucker punch you in the brain with a brilliant idea as you lay in bed at night. And unless you get up and jot it down, you risk forgetting it forever.
This begs the question: Can you control your output of good ideas and produce them on demand?
9 February 2017, 2:30 pm
Facebook is one of the best paid marketing channels for getting niche products in front of the right people, since you can show ads to users based on their interests.
Kwaku Nornoo is the owner of The Passionate Pug, a store that sells awesome pug merchandise.
On this episode of Shopify Masters you’ll learn the step by step process this entrepreneur took to test and launch their business through Facebook ads, a business that's now on track to make 6 figures.
8 February 2017, 12:44 pm
Think about the last time you received great customer service. The experience probably formed part of your impression of the company as a whole. Along with the product or service you purchased, how you were treated during the transaction and communication probably impacted your decision to purchase from that company again.
As a small business owner, customer service is doubly important. New businesses that haven’t built up wide brand recognition or trust, rely on each and every customer interaction to generate reviews and referrals.
In the Shopify App Store, there are more than 90 apps dedicated to simplifying and automating your customer interactions. These apps integrate with your store to enable live chat, help gather feedback, and reward and delight your customers.
7 February 2017, 2:16 pm
When trying to reach your target audience, there's often a fear of leaving money on the table as you choose to focus on one segment of the market over another.
Jeff Cayley is the founder of Worldwide Cyclery, an epic bicycle shop on a mission to redefine what a bike shop can be online and in-store.
On this episode of Shopify Masters, he'll share why he only lists a handful of products on his site (despite having a catalogue of over 20,000), focusing his online brand on high-end bike owners because that's the way they shop.
6 February 2017, 3:18 pm
Tax season is here, and whether it's your first year in business or your tenth year, it always feels like there’s an endless list of tasks to get through to file your return. If you live in the US, this step-by-step guide will help you get organized so you can get a jump start and file your 2016 tax return well before it’s due.
3 February 2017, 3:16 pm
Every kid should be allowed to grow up believing that they can be anything. Because that’s the first step to making something of yourself an adult.
But many young people are convinced early on that their dreams are too big for them—that there’s a low ceiling on their potential, that their disadvantages define them.
In the city of Detroit, Michigan, in particular, many young people just don’t get the same opportunities to believe in themselves and so they drop out of school or never go to college.
For David Merritt, reigniting that belief is his bottom line and the reason he started a two-part Detroit-based social enterprise.
2 February 2017, 2:00 pm
Not all traffic is created equal.
The reality is that 1,000 visits can be far less valuable than 100 that come from a highly qualified source.
On this episode of Shopify Masters, you’ll learn what happened when two entrepreneurs stopped focusing on driving more traffic and instead focused on smaller but more qualified traffic.
John and Rana Lustyan are the cofounders of Edoughble: not your cookie-cutter cookie dough company. They sell the best edible cookie dough you'll ever taste.
1 February 2017, 2:43 pm
In 2017, the starving artist seems like a dying breed. Ecommerce and social selling have become increasingly effective means for independent artists to self-sufficiently fund their craft, and most importantly, to gain the independence to sell directly to their niche audiences.
For galleries, the shift in the last two decades has allowed curators represent more artists and expand into affordable prints to reach larger audiences worldwide.
I consulted two Shopify merchants actively making their living by selling art: Maria Qamar, the artist also known as Hatecopy and Ken Harman, the gallerist behind the Spoke Art empire.
Through Maria and Ken's personal experiences, we'll walk through the ins and outs of the business of being an artist, sharing their tips to help you sell your art online.
31 January 2017, 1:56 pm
Cindy Chan is the founder of Dotoly, a store that sells animal-inspired jewelry, gifts and home decor at affordable prices.
After selling her products through multiple marketplaces, in her own physical store, and now an ecommerce store, she has a lot to share about the pros and cons of each, and what she's learned from her various experiences.
On this episode of Shopify Masters, you'll hear her story and we'll explore the many experiments she ran—both small and big—that helped her grow her business.
30 January 2017, 2:57 pm
It’s the start of the new year, and that means there are a lot of people out there starting on their resolutions and reviewing their current goals for 2017. For many, one of those goals might be to sell off their ecommerce business—or maybe even several of them.
In this post, you are going to learn exactly how to prepare your business for sale, step-by-step. By the end of this post, you will have everything you need to know to properly prepare and make the actual sale process go very smoothly.
27 January 2017, 1:18 pm
With 234 million unique users and 8 billion monthly pageviews, Reddit is the 7th most visited site online and considers itself “the front page of the internet”.
Reddit is also where a lot of viral content gets early traction, where celebrities and interesting people open up to let the world "ask them anything", and people come together to talk about every topic under the sun.
Unfortunately, it can be an intimidating place for newcomers. That's why we put together this guide.
26 January 2017, 2:30 pm
The press is always hungry for a good story or something new to cover. Give them that and you can generate a lot of exposure and traffic (plus get a neat addition to your "As Seen On" section of your website").
On this episode of Shopify Masters, you’ll learn from Travis Beck and David Fisher of Paracable, premium fabric-wrapped iPhone, iPod, iPad and Android cables.
Find out how they hacked the press to drive 40,000 visitors a day before ever having a product in inventory.
25 January 2017, 2:30 pm
More businesses from all over the world are moving online, and more and more customers are making purchases from stores outside their country.
As business owners, we need to be aware of the changing competitive landscape. One aspect of business that is constantly changing is shipping.
If you’re thinking about or are using AliExpress to source and dropship products to customers, this article will be beneficial to you. I will be explaining how ePacket shipping works, as well as answering the common questions regarding ePacket delivery.
24 January 2017, 1:20 pm
Many sellers say that success on Amazon snowballs. But to get to that point, your listings need to get some traction first.
On this episode of Shopify Masters, you’ll hear from CJ Forse and Ryan Gresh from The Feel Good Lab, health and wellness products designed for today’s world, who have figured out how to generate early success on Amazon.
If you're considering selling on Amazon, this episode is for you.
23 January 2017, 2:04 pm
A castle inspired by a literary masterpiece. An island owned by a knighted business mogul. Private jets, celebrity mentorship, bragging rights.
We continue to outdo ourselves in the name of inspiring people to pursue their dreams. Over the past 7 years, Shopify has helped over 100,000 merchants launch businesses through our annual Build a Business competition.
This year, we’re proud to announce our first Build a BIGGER Business competition. How is it bigger? This time, rather than focusing on springboarding new businesses, we’re opening this competition our established merchants.
So you have a thriving business? You’re already doing great things? We want you to be even better!
20 January 2017, 3:11 pm
For ten years I ran a business solely on Etsy. It was a side gig, never carrying any pressure to provide. It funded my hobby, scratched my creative itch, and connected me to a community of like-minded makers. It wasn’t an enterprise that was designed to scale. And I didn’t want it to.
For many other makers, like the Polder family of Old World Kitchen, their craft and their livelihood are one and the same. Scaling your handmade business into a bread-winner in many cases mean taking the scary leap outside the marketplace.
Two years ago, the Polders folded their Etsy store and opened shop on Shopify and haven’t looked back. The switch helped them grow up but also out, increasing conversion, expanding to resale goods, building an email list, and owning their brand story.
19 January 2017, 2:00 pm
A brand can't be everything to everyone. Successful businesses hone their positioning as they discover their true audience.
For Fran, the co-founder of TomboyX and our guest on today's episode of Shopify Masters, focusing on just one product line—underwear—helped her solidify her brand and the problem they were solving, while tripling the company's revenue.
18 January 2017, 3:31 pm
Using Facebook's advertising platform, you can run ads that target people who have interacted with your business already: Custom Audiences.
Earlier this year, Facebook updated its Custom Audience feature to help brands create Custom Audiences based on the amount of time visitors spend on their websites, and the days they visited.
Today, we'll discuss how to set these audiences up and the best ways to use them to optimize your ads.
17 January 2017, 2:20 pm
Nothing spreads from corner to corner of the internet quite like a good méme.
So what happens when you create a méme-based product and then launch it on Tumblr, one of the most méme-obsessed communities online?
For Jason Wong, it drove $200,000 in sales in just 3 weeks.
On this episode of Shopify Masters, you'll find out how he created and launched The Holy Méme Bible: 16 pages of the most iconic memes that include coloring pages, connect the dots, word searches, crossword puzzles and mazes.
16 January 2017, 3:14 pm
No longer only the obscure interests of a passionate few, the objects of obsession found within geek culture—Harry Potter, Star Wars, Pokemon, Halo, Marvel, and many other worlds—have become wholly embraced by the mainstream.
From the spread of Japanese anime in the west to the comic book adaptions that dominate the list of last year's top 10 highest grossing movies, to the growth of the global gaming market to an estimated $99.6 billion, it's hard to ignore the trends that are feeding the growth of geek culture.
In the middle of it all is a company called Loot Crate: a subscription service that ships a monthly "mystery box" of products that have been curated for geeks and by geeks.