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Shopify News and Updates
Shopify Templates News and Updates
Shopify News and Updates
24 May 2017, 2:03 pm
If you run an online store, putting some of your profits towards tax-deductible business expenses can help your business grow and give you a break come tax season.
Even day-to-day expenses—car trips to the post office, or the electricity bill for your home office—could be saving you money, so long as they’re recorded and reported.
Read on to learn about the write-offs you may be missing, and some ideas on how to use them as a means to reinvest in your ecommerce business.
23 May 2017, 1:21 pm
Competition can be healthy in business, but there's a lot to be gained from cooperating with other brands that share mutual interests and similar target audiences.
Amina Belouizdad of Bartaile sells bold travel goods and accessories for those going places.
In this episode of Shopify Masters, you’ll learn how she and her business partner find and collaborate with complementary brands to multiply their reach and grow their business.
19 May 2017, 2:13 pm
It’s no secret that Facebook offers one of the largest, most robust advertising platforms for businesses of all sizes to reach their target customers.
But as a do-everything-yourself entrepreneur, it can be frustrating to discover just how much trial and error and learning is involved in the beginning, especially as you bet real dollars on real outcomes.
Whether your Facebook ads haven’t gotten you a single sale or it feels like you’re not seeing the right return on what you’re spending, here are some common (and sometimes costly) Facebook advertising mistakes and how to fix them.
18 May 2017, 2:19 pm
With the rise of the creator class—YouTubers, bloggers, and Instagram stars—influencer marketing has emerged as a new way for brands to reach their target customers through already-engaged and already-established audiences.
Influencer marketing doesn’t just get you exposure, but also endorsements through content that features your brand, which can make it worthwhile for businesses of all sizes.
So we know influencer marketing can have a big impact. But that begs the obvious question:
Where do you find influencers you can work with?
17 May 2017, 10:30 am
Among challenges faced by entrepreneurs, that elusive work-life balance is one I hear time and time again.
Drawing the line between life and work is especially difficult for family businesses and those operated out of the home: kitchen tables overrun with production samples, packaging supplies overflowing from closets, after-hours conversations always circling back to the business. It’s a tough habit to break.
For Gotamago owners, Lichia Liu and her husband Christopher Guest, work-life balance isn’t black and white.
The lines are so blurred, it’s impossible to tell where one ends and the other begins. But for them, it works. Their business occupies a 2-story live-work building in an up-and-coming Toronto neighbourhood. Everything happens under on roof.
We visited Lichia and Christopher in the multi-functional space that serves as their HQ, warehouse, retail shop, event space, design studio, and home.
16 May 2017, 2:00 pm
Unite is Shopify's annual Partner and Developer conference where we celebrate the Shopify ecosystem and make our major product announcements for the year.
In this two-part takeover of Shopify Masters, we’ll unpack what went down at Unite 2017 with behind-the-scenes interviews with our Chief Product Officer Craig Miller, VP of Product Satish Kanwar, and other guests.
This episode will explore the thinking behind two major product announcements—the New Chip and Swipe Card Reader and Shopify Pay—as well as the powerful story of Mohammadu Mifras, a Shopify Partner based in Sri Lanka.
15 May 2017, 12:52 pm
Dropshipping is an excellent way to start an ecommerce business without needing to worry about inventory or shipping. It’s as simple as listing a product for sale on your website, and sending an email to your supplier to ship the item on your behalf whenever you get an order.
While starting a dropshipping business is a great way to start an ecommerce business, digging deep through the internet to find a reliable supplier can be tough. But there is a convenient marketplace you can use to dropship.
AliExpress makes it easy to find products to sell on your store, without having to worry about inventory or shipping. You can pay for products at wholesale prices and have them dropshipped directly to your customers.
12 May 2017, 1:20 pm
The superheroes have cornered the market on multi-tasking. A newspaper photographer by day becomes a flying strongman by night. A millionaire playboy moonlights as a crime-fighting rodent. And they still find time to squabble with each other.
Multitasking gets a bad rap these days, as the kryptonite to mindfulness, but for working moms it’s their lifeblood.
Batman v Supermom? Place your bets, folks. My money’s on the real heroes. Read the stories of 9 amazing women simultaneously nurturing small businesses and small humans – both 24/7 jobs. And they’re killing it.
11 May 2017, 2:00 pm
Kylie Jenner emerges from the double-doors of her brand’s Manhattan pop-up shop into a street filled with her fans. Beside her is Laura Thomas, a name and face likely unknown to the masses who came here for the lipstick. That lipstick, though, is the result of a collaboration: Kylie’s vision and Laura’s 17 years of experience in the beauty business.
In 2014, her own business sprung up, seemingly out of nowhere, and here, just three years later, she’s standing beside one the biggest celebrities of the moment, sharing in her glory.
This is the story of Seed Beauty.
10 May 2017, 1:44 pm
A line-up snaked out of sight through the wide walkways of LA’s Wakefield Mall. Hoards of people called in sick and skipped school to be the first to experience their favorite cosmetics brand in the flesh.
Until that day in December, Kylie Cosmetics had never lived outside of a website.
In November, her people called our people, and the idea spun into motion: Shopify would help Kylie Jenner bring her online-only brand to life. The embodiment of her brand—ultimately the embodiment of Kylie the person—would teach her so much about her fans.
And, it would teach us a lesson in the power of experiences.
The Shopify team that built Kylie's pop-up share their IRL insights and tips for ecommerce brands of any size.
8 May 2017, 1:20 pm
Imagine for a second that Walter White wasn’t cooking meth in that RV in the desert, but rather screen printing t-shirts or developing apps. It’s suddenly a very different story, one familiar to many entrepreneurs building a business with limited resources.
For him, the RV was a last resort, and the conditions desperate. In reality, merchants and makers are intentionally ditching traditional workspaces in favor of offices on wheels.
I think they’re onto something.
5 May 2017, 1:12 pm
Working from home is something we've all dreamed of.
You know, being able to work your own hours, wear pajamas all day while enjoying the freedom of doing what you want, when you want..
While all of that sounds incredible, it can be hard to stay productive with all the different distractions at home.
How can you stay focused when your cute new cat is rubbing up against you just begging to be cuddled? How can you stay productive when in the back of your mind, a pile of dishes has been growing in your kitchen?
That's why we wrote this post. We'll go over some simple ways you can be more productive while working from home.
4 May 2017, 2:10 pm
Bootstrapping is an approach to starting a business that involves using your own resources to start up. No loans, no fund raising, no external capital.
In exchange for complete control over your business, you also assume all of its financial needs, and that means being extra strategic about how, when, and where you invest your money.
This list of tips, free tools, and resources was made with the bootstrapped entrepreneur in mind.
3 May 2017, 2:12 pm
Recently at our Unite conference in San Francisco, we announced, among many other exciting things, that in the coming weeks, we’ll be rolling out improved discounts within Shopify. Soon, you’ll be able to create, manage, edit, and track discounts more easily.
To complement the native discount functionality in Shopify, our App Store contains dozens of discount-focused apps that plug seamlessly into your store. The right app can help automate your processes, letting you focus on the areas of your business where you shine.
We’ve handpicked a cross-section of top-rated discount apps to suit a range of budgets from free to premium. Whether you’re running a BOGO (buy one, get one) deal, trying to grow your student audience, or counting down to a massive site wide sale, there’s a niche app to help you do just that.
Let’s make a deal!
2 May 2017, 1:08 pm
Facebook ads in ecommerce are often product focused. And, for the most part, being direct works. But what happens when you focus your ads on your story instead?
On this episode of Shopify Masters, our guest explains how she saw 8 times as many sales when she moved away from canned Facebook ads to more personal ads that resonated with her audience.
Alanna Banks is the founder of Fridays Off, a Canadian online fabric shop based in Toronto, that sells high quality 100% cotton designer fabrics for quilters, home decorators, and the budding sewer.
1 May 2017, 1:29 pm
In most cases, resigning is an exciting but scary experience.
On one hand, you’re likely pursuing a better opportunity, such as starting your own business. On the other hand, letting go of a stable job is always tough.
By resigning professionally, you can avoid harming relationships with your coworkers, so you still have the option of working together again in the future. Read on to find out how.
28 April 2017, 2:01 pm
Businesses of all kinds start blogging as a way to build up a long-term audience.
But the reverse is also happening where more and more bloggers start businesses as an extension of their content.
This post will take a thorough look at what you need to know to start a blog and grow it into a source of traffic and income.
And while it’s meant for those who don't have a business yet, it’s relevant for any business owners that wants to get into the blogging game.
26 April 2017, 1:56 pm
No one wants to hear bad news. Especially if it’s a customer complaint.
We’ve put together a collection of the most common sources of customer complaints (and how to fix them) to help you create a better shopping experience for your customers before they have the chance to get frustrated.
25 April 2017, 1:22 pm
Geek culture is exploding in popularity. Every new video game, TV show, and anime has the potential to spark a brand new cult following.
But how do you license these properties to leverage them as products?
On this episode of Shopify Masters, Sarah Fetter from Sanshee, maker of premium merchandise for fans of video games and anime, explains how she finds and negotiates licensing deals to create and sell merchandise.
24 April 2017, 2:00 pm
On April 20, a thousand Shopify Partners from around the world gathered together in San Francisco for our 2nd annual Unite conference: a two-day event to discuss all things Shopify, commerce, and technology.
Unite is about connecting with our partner and developer communities who build the powerful apps, beautiful ecommerce themes and stores for our merchants. Special keynote presentations from Shopify COO Harley Finkelstein, CEO Tobi Lütke, and Director of UX Lynsey Thornton presented partners with a challenge:
Help Shopify find new and innovative ways to make commerce better and easier for everyone.
Here are some of the game-changing announcements we made at Unite this year, and how it will benefit you as a merchant.