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Shopify News and Updates
Shopify Templates News and Updates
Shopify News and Updates
26 June 2017, 1:30 pm
YouTubers, writers, cartoonists, musicians, artists—creators of all kinds—have an amazing opportunity to build a business around the large and loyal audiences that consume their work.
In fact, it's something many businesses are trying to emulate through "content marketing".
Here's what both entrepreneurs and creators can learn about creating a business around content from the co-founder of Wait But Why.
23 June 2017, 1:50 pm
Evan Williams, co-founder of Twitter, once said, “UX is everything. It always has been, but it’s undervalued and underinvested in.”
Ecommerce UX is no different. Stores pour thousands into Facebook ads, into product research, into design. Yet, UX goes undervalued and underinvested in.
It’s a big problem. One that affects your visitors, your customers, your profits. One that affects you. Because if you’re not optimizing your ecommerce UX yet, know that your competitors are.
22 June 2017, 2:19 pm
As the owner of a YouTube channel, capturing some of those viewers as subscribers is how you grow your audience for the long-term.
But increasing your subscriber count on YouTube isn’t enough. You want engaged subscribers who will watch, share, and engage with your videos as you continue to create them.
Whether you’re using your YouTube channel to market your business or share your passion for making things on the Internet, here are some tips for growing an audience on the most powerful video platform around.
21 June 2017, 1:44 pm
When you think of Shopify, what initially comes to mind? Whether it’s dropshipping t-shirt businesses or maker shops, you’re likely thinking about physical products—small businesses creating and curating goods to sell in store or ship around the world.
But when we say “product”, we’re talking about more than just tangible things.
Many merchants are using Shopify in creative ways to sell, well, pretty much anything and everything else. Experiences, courses, rentals, and digital downloads are just a few business ideas beyond physical products.
We looked at 14 Shopify stores selling everything from consultations to charitable donations to dress rentals to help inspire your own entrepreneurial genius.
20 June 2017, 2:04 pm
Buzzfeed is a social news and entertainment company, one of the largest publishers on the planet with over 200 million readers and data-driven content that always seems to go viral.
In this special takeover of Shopify Masters, we sit down with Ben Kaufman who oversees Buzzfeed's Product Labs, exploring the future of commerce for the media giant.
This episode will take you behind the scenes of the new Buzzfeed channel to unpack this partnership and what it means for you as a merchant.
19 June 2017, 12:06 pm
Shopify is partnering with BuzzFeed to make it easy to showcase your products to BuzzFeed’s editors.
The new BuzzFeed channel allows you to easily tag your products for BuzzFeed editors to search, find, and consider featuring in its campaigns, product lists and onsite content.
With its unique marketing style, BuzzFeed can help you reach its audience of over 200 million readers, potentially connecting you with new customers and boosting sales.
17 June 2017, 1:43 pm
My father spent 40 years in the Air Force, but underneath the crew cut and the crisp uniform was a goofball, a wayward beard, a creative soul. He didn’t get to pursue his artist dreams. His was a path chosen by necessity. While I ignored most of my parents’ rules and advice, one thing he said stuck with me always:
“Do what you love, dudette.”
For other dads, the entrepreneur-types, that same lesson is passing down to the next generation by example. We found nine fathers pulling double-duty as Shopify Merchants, running their own businesses while wrangling rugrats.
These are their stories.
16 June 2017, 2:18 pm
Building a brand from the ground up that stands out is no easy task.
“What should it look like?”
“How should it make people feel?”
“Will it resonate with my target audience?”
These are questions that inevitably come up when you start thinking about how to connect the dots between what you’re selling and who you’re trying to reach.
Whether you've got nothing but a business idea or want to pivot your existing brand, here's everything you need to know about building a strong identity for your business.
15 June 2017, 12:16 pm
Ecommerce copywriting comes in many forms, but is rarely discussed outside of product descriptions.
Value propositions, microcopy, Facebook ads, promotional emails—all of these rely on copy to capture attention and convert visitors into buyers. Yet, many ecommerce sites are “just winging it” when it comes to copywriting.
The good news is that there’s a 4-step process that professional copywriters use to craft persuasive copy and improve conversions—one that you can steal and use for yourself.
14 June 2017, 1:50 pm
Vancouver is a multicultural melee with a California ease gently clashing with Portland bohemia. It’s Canada’s third largest city, and maybe due to its milder weather, it has the laid back vibe of a much smaller place. Bordered by mountains and oceanfront, it naturally draws and cultivates a more nature-conscious population.
When Sonia Chhinji and Fouad Farraj began building their brand Woodlot, they knew that their hometown Vancouver would be the best testing ground for their products.
Their freshman line of candles was inspired by their surroundings, after all. And, most importantly, a city that leaned towards healthy living would relate to the values of a naturally-derived brand.
I spoke to Sonia, Woodlot’s Co-Owner and Creative Director, about cultivating a modern homegrown brand rooted in tradition.
13 June 2017, 1:03 pm
Kimberly Aya is the founder of FunCakes: stunning rental cakes for weddings and parties at an affordable price. She's been in business for over 10 years and has appeared on Shark Tank.
On this episode of Shopify Masters, you’ll learn how she scaled her online success by going offline with grocery stores, working with brokers to offer her products at 1000 locations.
12 June 2017, 1:56 pm
Businesses have gone online and, in the process, have also made themselves susceptible to duplicity and identity theft on an unprecedented scale.
Now, fraudsters can recreate entire websites that look just like your own, and may even create social media pages claiming to be the voice of your brand. The worst part? If done right, consumers cannot tell the difference.
Here are some ways you can protect your brand from identity theft online.
9 June 2017, 1:42 pm
Improving cash flow is a smart move for any business.
It doesn’t matter how great your business model is, how profitable you are, or how many investors you have lined up. You won’t survive if you can't manage your company's cash.
Getting good at managing cash flow is one of the best things you can do for your business. Not only that, it's a skill you can carry over into other businesses, as well as your personal finances.
8 June 2017, 2:20 pm
“Community management” is often used interchangeably with “social media management”. And while it’s definitely a key part of any social strategy, managing your community becomes more and more important the bigger your brand becomes.
Community management, at its core, is about relationships and how your brand seizes opportunities to interact with your community in public online spaces.
And if you hope to grow a long-term business and strong brand, it should be an ongoing effort that you invest in.
7 June 2017, 3:01 pm
Hi, I'm Kit.
Starting today, all Shopify store owners can put me to work—free!
Since joining Shopify in 2016, I’ve had the privilege of meeting many inspiring entrepreneurs. Our combined efforts have resulted in reaching millions of new customers, driving sales, and creating a better livelihood for entrepreneurs across the globe.
That’s why it makes sense to level the playing field and have me work at no cost.
Any work you can shift from your plate to mine allows you more time to focus on growing and scaling your business. In other words, more time to tackle the important stuff that no one else can do as well as you.
Let’s get to work!
7 June 2017, 1:11 pm
An A/B test (or split test) is a common method used to improve your website, ads, or any other digital property you can measure. You simply pit variant A against variant B (all other conditions being equal), and see which one performs better.
Instead of assuming what color, copy, or layout might work better, it's a data-driven way of choosing which changes you stick with and which ones you scrap.
Megan Bush is the co-founder of Kopari Beauty and attributes a large part of the company's growth to relentlessly conducting these tests.
On this episode of Shopify Masters, you’ll learn how she goes about A/B testing every aspect of her site
6 June 2017, 11:50 am
Today, as you log in to Shopify to check your sales or fulfill orders, you’ll notice a change: we’ve had a makeover. The new look and feel is part of a broader effort to build the future of Shopify and supporting apps with one design mind, using the same set of guidelines.
But why does it matter to you?
We know that change can be hard sometimes, but these changes were actually designed to simplify your day-to-day. The fresh look brings consistency across Shopify products, helps pages load faster, and makes content and menus easier to find and read.
5 June 2017, 1:59 pm
Whatever their motivations—whether financial freedom, independence, or they simply can't help themselves—more and more people seem to be interested in starting their own business.
They want to become entrepreneurs. But what does that mean in 2017?
2 June 2017, 2:00 pm
On the Atlantic coast of Canada, sea kelp, a natural vitamin-packed wonder, became the inspiration and central ingredient for a personal care brand. It wasn’t just that sea kelp had a cornucopia of benefits in skincare, or that the plant was abundant in the area—the founders of Nova Scotia Fisherman were simply fiercely proud of their heritage.
Every decision in the business, from ingredients (like locally-sourced kelp) to manufacturing to their chosen suppliers and partners, are deliberately made to support the local economy.
Today, Nova Scotia Fisherman is a 5-year-old thriving business, shipping its “extreme skincare” line to retailers in eight countries, and direct to customers through two ecommerce stores.
They have never, though, compromised on their made-in-Canada values.
1 June 2017, 2:14 pm
Everyone experiences varying degrees of stress throughout their lives, whether it’s from a full-time job, the demands of running and growing a business, or a personal life that sometimes gets the better of you.
Unmanaged stress is a problem that tends to create more problems. It can impact your sleep, which hampers your performance, which can stress you out even more.
But "stress is bad" is a far too common and simplistic way of looking at this problem.
Our relationship with stress is actually a lot more complex. It's not just about how we deal with stress, but how we understand it, manage it, and harness it to lead more productive lives.