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Shopify News and Updates
Shopify Templates News and Updates
Shopify News and Updates
18 August 2017, 1:05 pm
Blogging lets you teach, inspire, and engage an audience—even drive traffic to your products—at scale.
It's one of the most accessible forms of content marketing, but that doesn't make it easy.
Here's a proven framework for crafting a blog post that actually gets read.
17 August 2017, 2:15 pm
For four young strangers who came together by chance, leaving their stable lives behind to bet it all on building a YouTube channel full time...didn't go over well with their friends and family.
But because of that choice, these guys have gone from living on a mutual friend’s couch in Montreal, Canada to getting their own place in Venice Beach, California while travelling the world to create content for a fast-growing fanbase of over 310,000 subscribers.
Their unique brand of videos have made headlines on major media outlets like Buzzfeed and Fox News. They became friends with the Prime Minister of Canada and other hard-to-meet celebrities. And they've exploded in popularity thanks to a partnership with Snapchat.
All of their wins and amazing stories come down to a philosophy and a movement that they've dubbed the "Yes Theory". And it's what's helped them succeed in their quest to live out their dreams as full-time creators.
16 August 2017, 2:03 pm
As a busy entrepreneur, you’re likely wearing many hats and working long hours, especially in the early days of your business. Maybe it’s too early to hire staff, or you’re still struggling with delegating to the staff you have. It’s your baby, after all, built from scratch with your bare hands.
But what if you could automate some of your daily tasks, leaving you more time to do what you do best? Enter bots.
We’ve introduced bots for business in the past, specifically chatbots that perform tasks or return information based on a text or messenger “conversations” much like you’d have with a friend. But bots have evolved beyond their chatbot origins, communicating with us through voice, learning and adapting to our needs, and even talking among themselves.
In a growing category in the Shopify App Store, bots help business owners run marketing campaigns, pair store functions with smart devices, and access data via chat.
Check out our list of 8 bots, bot integrations, and automation tools that work with your Shopify store to help you get more done without actually cloning yourself.
15 August 2017, 1:40 pm
Physical, digital or service-based products? You've got a lot of options when it comes to what you sell online.
But what are the pros and cons of each?
In this episode of Shopify Masters, you’ll learn from an entrepreneur who started a service-based business then transitioned to selling digital products and now to launching physical products—all to the same market.
Eric Miller is the founder of UX Kits: a store that sells beautiful assets for creative professionals. Find out what he learned from selling tangible and intangible products, and what you need to consider beyond the high margins of digital downloads.
14 August 2017, 1:58 pm
We like to think we’re rational people making rational decisions.
We pore over the data in our analytics dashboards, looking for trends among our customers. We carefully weigh the pros and cons of our own purchase decisions, arriving neatly at a logical choice.
The truth is that the human brain is incredibly complex, contextual and emotional. There are dozens and dozens of cognitive biases, for example, influencing every decision you and your customers make.
Here’s everything you need to know about some of the most common biases (and how to use them to your advantage).
11 August 2017, 2:17 pm
When does a sneaker become more than a sneaker? What makes a consumer choose one seemingly identical gown or coat or swimsuit over another? Emotion. Branding at its best, speaks to its intended audience like a BFF – it, like, really gets you. And in fashion, it stands up for you, becoming the outward-facing expression of your personality.
For small brands and emerging designers, widespread logo recognition is an unattainable (or at least very far-away) goal. But branding is more than a logo. It encompasses values, voice, and design choices that run like a continuous thread through product and packaging and online presence. Good branding is storytelling – a consistent and continuous message, weaving meaning into every piece.
How do your nail branding for your own fashion brand? 14 experts weighed in on the discussion.
10 August 2017, 2:21 pm
Successful entrepreneurs, or professionals in any field, aren’t made overnight: It takes them years of effort, of trial and error, to amass all the experience and knowledge that got them where they are today.
These people who have “been there and done that” offer one of the most understated resources entrepreneurs can benefit from: mentorship.
A good mentor can help you avoid common mistakes early on, solve troublesome problems, and offer up valuable connections and advice, while helping you realize your full potential as a person.
Here's how to work with mentors on your entrepreneurial journey, and where to start your search for one.
9 August 2017, 1:59 pm
You’ve launched your ecommerce store, you’ve shared it with friends and family, and now… you wait.
But what happens when the traffic doesn’t come? If there’s no traffic, there’s no conversions. If there’s no conversions, there’s no profit.
Worse, what happens if the traffic comes, but it’s all the wrong people? You know, people who aren’t likely to part with their money for your products because they’re the wrong demographic, the wrong segment.
Fear not! Here’s how to get high quality traffic that’s relevant to your unique store.
8 August 2017, 1:43 pm
Optimizing your supply chain for speed and efficiency is a challenge on its own. But when you're selling food with an expiration date, it gets a lot more complicated.
In this episode of Shopify Masters, you’ll learn from an entrepreneur who has learned how to wrangle multiple vendors and suppliers together in a timely fashion to run his perishable food-based supply chain.
Cameron Sheldrake is the founder of Off The Cob Chips: tortilla chips made with real sweet corn.
4 August 2017, 1:53 pm
It's something every entrepreneur hopes to get for their business, but also something many find elusive.
Don't worry, you're not alone. For most entrepreneurs, PR is a work in progress. Unless you’re working on a big launch, which are not regular occurrences, it’s about building a long-term relationship with media outlets and the appropriate reporters.
Here are six strategies to keep in mind when looking to get your name in the press, and five tools to help you make it happen.
3 August 2017, 2:20 pm
When you’re starting out with your business, you’re doing it all: fulfilling orders, responding to customers, managing your social media, and so much more.
But while we pursue entrepreneurship for many reasons, having less time in our lives isn’t one of them.
That’s why the first “employee” many ecommerce entrepreneurs hire is a virtual assistant: someone who can take on the daily tasks and processes that are important for running your business, but not necessarily focused on growing it.
If you’re experiencing stress and the other “good problems” that come with success, it might be time for you to consider hiring your own virtual assistant and get back some of those hours in your day.
2 August 2017, 3:25 pm
Today, we take a moment—amid the exhilarating madness of our days as entrepreneurs, dreamers, and Shopifyers—to mark a milestone in the history of our movement.
Shopify now powers over 500,000 online stores.
1 August 2017, 11:44 am
Selling in person with Shopify has never been easier.
Beautiful, simple, and secure, Shopify’s first in-house designed hardware—our new Chip & Swipe Reader—is now shipping in the U.S.
In April, we unveiled our latest addition to the Shopify POS hardware family, and started shipping pre-orders in July. Now, we’re excited to announce that the Chip & Swipe Reader is available to all U.S. Shopify merchants.
1 August 2017, 10:30 am
By following current trends within a niche, you might just find room for more entrepreneurship—if you can act fast enough.
Adrian Brambila is the founder of Kick Push Skate, a store dedicated to providing retro hipster penny boards and gear.
In this episode of Shopify Masters, you’ll learn how he uses current trends to find profitable opportunities to serve his audience.
31 July 2017, 2:00 pm
In sales, data is power. More data? More power to analyze, compare, act.
To boost your ability to make better, data-driven decisions at any time, we’ve made our Online Store Dashboard more comprehensive and effective, starting with this big change: if you’re a multi-channel merchant you’ll now have data from all your channels—not just your online store—right in front of you, in an easy-to-scan one-look overview.
28 July 2017, 2:20 pm
The brands that stand out today are the ones that know how to get people going by producing clickable, shareable, irresistible media for their audiences to consume.
Whether we’re talking about content marketing or social media marketing, this newfound focus is turning companies into producers, creators, and editors invested in content.
But even without the budgets of all those bigger brands, there are plenty of free tools that can help you feed your audience's craving for fresh content.
Whether you’re starting out or taking off with your business, here are 7 free tools (and some alternatives and resources) to help you create content that's hard not to share.
26 July 2017, 1:36 pm
A 12-year-old pitches his business on Shark Tank. I’m watching it now on YouTube. At three times his age, hand plunged halfway into a bag of Cheetos, I realize: I am an underachiever.
Have you ever wished that you could break the space-time continuum and deliver wisdom from the future to your teenage self? What life lessons, learned the hard way, would you impart?
I’ve consulted some pretty bright young people to help me. These amazing kidpreneurs, both present and former, share their stories and advice for Generation Z.
Here’s what I wish I'd known 25 years ago.
25 July 2017, 2:03 pm
Marketing is at its best when it can get a "hey, that's me!" out of your target audience.
But what if your products address a problem that your customers would rather not openly discuss?
In this episode of Shopify Masters, you’ll learn from an entrepreneur who had to get creative with his marketing and messaging in order to advertise products that solve bathroom-related problems.
Meet Bobby Edwards, founder of Squatty Potty: the original toilet stool designed and made in the USA to give you the perfect posture for optimal elimination.
24 July 2017, 1:54 pm
Google Analytics is like an iceberg. 91% of it is below the surface.
So, when you’re browsing around the standard reports, checking your monthly visitor count or your daily revenue, you’re only getting about 9% of what Google Analytics has to offer.
The rest is hidden below the surface, just waiting to be discovered.
One of the best ways to start exploring the Google Analytics iceberg is through segments, both simple and advanced.
21 July 2017, 1:20 pm
When Sarah Hannington couldn’t find a company to custom print Valentine’s heart candies, she started her own business. Just a few years later, her 6-figure side gig, MyCustomCandy produces and ships personalized candy hearts to influencers, celebrities, businesses, and customers worldwide.
Customization is touching every product from lipstick to initial-stamped luggage. Even large, mass-produced brands like Nike and New Balance recognized and jumped on the trend towards unique experiences for their unique customers.
Sarah didn’t plan to start a custom business. She was just one consumer who happened to stumble upon a missed opportunity, a gap in an industry expected to reach $31 billion USD by 2021.
Sarah shares the ups and downs of a custom seasonal business that scales beyond expectation year over year, and her secret to keeping her cool through every crisis. This is her story.