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Shopify News and Updates
Shopify Templates News and Updates
Shopify News and Updates
20 March 2017, 1:50 pm
If you've been considering shoving all your receipts into a shoebox and handing it to an accountant, today's post is for you.
We'll be going over five accounting basics will give you the insight you need to grow your business year-round—with or without an accountant.
Read more to find out how.
17 March 2017, 12:47 pm
Podcast listenership continues to grow tremendously every year. According to Edison Research, 40% of Americans aged 12+ say they have ever listened to a podcast, while 24% say they have listened to one in the past month, up from 21% one year ago.
What this means for you as a business owner is that podcasting is a content format you should start considering to reach this growing audience to help grow your business.
This guide will be an A-Z, step-by-step walkthrough on how to get started with audio podcasting, why you should start a podcast, and cover everything from the very technical to the abstract podcasting concepts. You do not need to be a very technical person nor do you require a lot of money to start a podcast.
16 March 2017, 1:30 pm
Being an athlete isn't a "look"—it's a way of life. Successful athletic brands know how to support that lifestyle beyond just making an athlete look good.
Josh Sprague of Orange Mud sells hydration Packs for runners and riders, accessories, and lifestyle packs.
In this episode of Shopify Masters, you’ll learn his process for developing a product that creates the perfect balance between fit, form and function.
15 March 2017, 1:45 pm
James Yurichuk is building a winter jacket brand to rival the industry stronghold, and that’s just his side gig.
Wully Outerwear is a back-up plan, soon to become his primary bread and butter, as he prepares for imminent retirement from his day job. Here’s the thing: he’s only 30 years old.
In his field, though, 30 is exceptional. James is a pro football player in the CFL, and in pro sports, especially one as physically demanding as football, an average career is significantly shorter than most professions. In fact, James’ teammates typically play in the CFL for only two years.
Four years ago, James and his wife were living in a basement apartment, dependent on his tenuous football career, and expecting a baby. If he was going to support his growing family, he realized, he’d have to start working on his plan B.
Learn how James built his ecommerce brand from scratch—with no business experience—in the off-season.
14 March 2017, 1:30 pm
Facebook videos aren't just a great way to educate customers about your products.
They're an effective way to spread your message as people consume these videos directly in their news feed and share it with their own networks.
Eric Autard and Sabine Beysel are the founders of One Kid, outerwear for kids that is both functional and fun.
On this episode of Shopify Masters, these two first-time entrepreneurs share how they launched a viral video that received 5 million views and led to over $200,000 in sales.
13 March 2017, 1:36 pm
Used correctly, Instagram can be a highly-targeted, visual advertising channel for your brand. In fact, in a recent study it was discovered that Instagram provides brands with 25% more engagement over other social platforms. This mean that Instagram is a prime channel to build your brand for your ecommerce business.
Like any social network out there, there are right ways to use it, wrong ways to use it, and clever ways to use it.
In this post, we will show you how to most effectively use Instagram to increase engagement and build a massive following.
10 March 2017, 3:12 pm
When it comes to making videos to promote your business—to engage your audience, to showcase your products—professional quality usually demands professional prices.
But sometimes you don’t need Hollywood production values in your videos. Sometimes you just need good videos that you can turn around fast and for free (or at least fairly cheap).
Here's how you can get started with video marketing without professional help or extensive pre-production work.
9 March 2017, 2:30 pm
Content marketing is an approach to marketing where you can always improve your return on investment by optimizing your process to spend less time, effort, and money.
Jenny Hart is the founder of Sublime Stitching, a contemporary studio for hand embroidery.
On this episode of Shopify Masters, she will share how and why she's relied heavily on content marketing through their blog and the process she used to create nearly 900 articles in 16 years.
8 March 2017, 2:07 pm
In the first few days of the new year, we stacked your 2017 reading list with some incredible book titles authored by women. Just over two months later, with the women’s marches still raging on in our hearts, we wanted to keep the girl power alive with a shout out to the ladies who podcast.
I consulted my colleagues at Shopify to help round out a few of my entrepreneur-focused picks, and asked: what’s in your ear right now?
Pop in your earphones, sit back, and absorb some great discussion by the women of podcasting.
7 March 2017, 2:30 pm
Just like physical real estate, online real estate is bought and sold every day.
Whether you have a store you're thinking about selling, or are looking to adopt an established business, this episode of Shopify Masters is for you.
In this episode, you'll hear from Justin Cooke, the co-founder of Empire Flippers, a marketplace and a brokerage that helps people buy and sell online businesses.
He'll explain the how, what and why of buying and selling ecommerce businesses—including how to calculate what your business is worth.
6 March 2017, 2:33 pm
Tami and Chase Spenst imagine a future that covers Los Angeles in a web of bike lanes.
The first step towards that dream? Create a space for like-minded people to realize it together. In LA’s burgeoning Arts District, The Wheelhouse welcomes cyclists of all skill levels, aiming to convert the most car dependent population into an army of cyclists.
When the couple opened their retail shop and online store, it was a Field of Dreams. The audience didn’t technically exist in LA—a city not known for its bike-friendliness—but Tami and Chase believed. They took a bet, and are wooing the community over to two-wheeled life one coffee-fueled conversation at a time, proving that if you build it (the community), they will come (on bikes).
Learn how The Wheelhouse built their bike brand by selling the lifestyle and creating an audience from scratch.
2 March 2017, 2:00 pm
A strong brand identity is sticky. It's something people will remember. And if you're selling apparel, it's something your products will have to wear.
On this episode of Shopify Masters, you'll hear from Oliver Cousins of Maap, premium cycling apparel designed in Melbourne, Australia.
He'll share the reasons they invested heavily into their brand identity by working with a creative agency very early on and why he thinks it was an important decision for their brand.
1 March 2017, 3:12 pm
Kickstarter is great for raising the funds you need to turn product ideas into actual products.
But transitioning from Kickstarter to an online store after can be a complicated process.
That's why we've put together this guide to help you every step of the way.
28 February 2017, 2:30 pm
Bootstrap? Venture capital? How should an entrepreneur fund his or her enterprise?
It's a question you need to consider before you start.
Jonathan Weins is the co-founder of Dah Makan, a business that creates healthy gourmet lunches delivered straight to your office in Klang Valley.
On this episode of Shopify Masters, he'll explain how they found, pitched and raised angel and VC funding to grow their food startup to over 40 employees and 25% growth month over month.
27 February 2017, 2:51 pm
Making money as a photographer, like a YouTuber or Instagrammer, is all about harnessing that same creativity at the heart of your work and applying it to the monetization of your talents.
It can seem hard to make it when anyone with the newest iPhone can call themselves a “photographer”, but it's more than possible to make a small or sizeable income from your photos.
This guide will explore some of the things you should know about selling photos online with resources to help you make your photography-based business a reality.
24 February 2017, 3:30 pm
Good product photography enhances the perceived value of your products and increases the credibility of your store.
This post focuses on one more crucial aspect of product photography: image editing. Because no matter how well you shoot your photos, there are always little things to fix and retouch afterwards.
Here are free and paid tools—including software, services, and apps—that you can use to make your pictures more compelling.
23 February 2017, 2:30 pm
TV shows like Shark Tank and Dragon's Den give ambitious entrepreneurs the opportunity to cast their best business pitches and reel in deals from a panel of investors.
But the biggest benefit is perhaps the most understated: exposure to a nationwide audience.
Lauren Krakauskas is the co-founder of Freaker, the one-size-fits-all knit koozie that functionally makes your beverage feel special.
On this episode of Shopify Masters, she'll explain what it’s like to pitch on Shark Tank and why they went on the show even though they had no interest in walking away with a deal.
22 February 2017, 2:30 pm
Starting today, Shopify merchants in the US and Canada can display calculated USPS and Canada Post shipping rates to customers through Shopify Shipping. With calculated shipping, you'll no longer need to manually enter estimated flat rates for all the places you ship, and you'll always charge the right amount for shipping.
21 February 2017, 2:40 pm
No matter how big your business gets, there's always room for more.
In this special episode of Shopify Masters, you’ll hear from the entrepreneur who won Shopify’s 3rd Build a Business Competition and is now a mentor for the upcoming Build a BIGGER Business Competition.
Debbie Sterling is the founder of Goldie Blox, creator of awesome toys, games and entertainment for girls, designed to develop early interest in engineering and confidence in problem-solving.
Learn all about her journey and how she quickly started and scaled her business in just 4 years.
17 February 2017, 2:07 pm
For many entrepreneurs, success is about more than just making money. It’s about having an impact and doing something you love.
That’s exactly what B-School, Marie Forleo's entrepreneurship training program, is all about. B-School gives you the tools you need to turn your passion into profit.
Read today's post to find out how you can win a spot in B-School.