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Shopify News and Updates

This page will show you the most recent Shopify templates updates and Shopify Ecommerce solution news.

Shopify Templates News and Updates

Shopify News and Updates

Ecommerce Bookkeeping 101

Understanding and tracking your business’ financials is an essential part of owning a business. That’s why bookkeeping is something that you either have to learn or outsource when you’re running a business.

Luckily, not only is it possible to learn how to manage your own books, there are a few notable benefits to tackling it yourself.

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ora organic on shopify masters

Pay upfront to create valuable content and reap organic, recurring traffic as your reward for a long time to come.

That's the aim of SEO-driven content marketing.

But where do you start, what should you be paying, and how do you make it work for your ecommerce business?

In this episode of Shopify Masters, we do a deep dive into the methods used by an entrepreneur who hires a team of freelancers to create content that brings customers to his store through search engines.

Sebastian Bryers is the founder of Ora Organic: plant-based, sustainably sourced, cruelty-free supplements formulated by a Nutrition Council and flavored by an in-house chef.

This is his process.

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Sell simply

Marketing is how you reach new customers and differentiate your business. We’re announcing several leading-edge features to help you navigate the complex world of digital marketing, including ways to simplify and automate your marketing campaigns.

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Shopify goes multilingual - six new languages available in betaOur mission to make commerce better for everyone is the foundation for everything we do at Shopify. Part of delivering on that promise means continually improving the shopping experience for your customers, wherever they are in the world, and ensuring you have a similarly exceptional experience when you use Shopify.

Today, we’re making two significant strides with our first ever multilingual beta for Shopify, and a forthcoming release of Local Payment Methods for Shopify Payments.

Your business, in your language

We’ve just released an early beta for Shopify in six languages: French, German, Japanese, Italian, Brazilian Portuguese, and Spanish.

 

The beta covers core features across Shopify to help you get started with your store and complete everyday tasks in your own language. We’re still polishing the experience, so while using Shopify in your language you may notice a few areas are in English, including the mobile app. This is temporary, and we’re working hard to bring you more of Shopify in your preferred language.

As part of the first group of stores using Shopify in your language, your feedback will help us make the experience better for everyone. While using the beta you’ll have a dedicated feedback form within Shopify; our team would love to hear what you think!

Join the beta today

To use Shopify in one of the six available languages, activate the beta and select your preferred language by clicking the button above. If you want to toggle back to English, you can easily change the language settings in your account.

New languages bring new opportunities for developer partners to experiment with localizing their applications. Some partners have started translating already, so keep an eye out for these in the App Store collections for your country.

Provide familiar ways to pay

No matter where your buyers are, we want to help you reach them with a seamless selling experience. That’s why starting this fall, stores using Shopify Payments will be able to offer local payment options to their customers, and will receive access to new payment methods as they become available.

With Local Payment Methods enabled, buyers will see the payment options they know and trust based on currency and regional popularity. Meeting local needs and expectations is crucial because purchasing patterns can vary greatly by region.

If you’re selling in North America, providing all the major credit cards as payment options gives customers a wide variety of ways to complete their purchase. However, credit cards aren’t everyone’s preferred method of paying online. In Germany, for example, only 22% of online purchases are made with a credit card, while payments directly from a bank account comprise over 40% of purchases.

Offering payment methods people expect, and are familiar with, improves the shopping experience and creates new opportunities to increase your conversion rate and drive more sales in other countries.

Making commerce better, everywhere

As the world grows more connected, entrepreneurs of increasingly diverse backgrounds are afforded new opportunities to sell and market to customers across borders.

At Shopify, we’re supporting this march toward the future by building a more personalized platform for everyone. Wherever you are, whether you’re buying or selling, we want to make commerce better for you.

Sell more.The much-hyped “retail apocalypse” is just that—hype. You’ve seen the headlines of major brands shutting their doors, but that doesn’t signal the end of retail stores.

On the contrary: Data shows retail is thriving. The National Retail Federation reported that for every retail store that closed in 2017 in the U.S., another 2.7 new stores opened. Selling in-person is an opportunity for you to connect with customers and grow your business, and more merchants are realizing that. In the last year, 70,000 merchants used the Shopify platform to sell in-person, and that number continues to grow.

But as you can likely attest, juggling multiple sales channels, both online and in-person, can admittedly create some challenges. That’s where Shopify can help. We’re building a powerful commerce platform to help you sell seamlessly across many channels, including in-person.

We’re proud to announce a lineup of new Shopify POS hardware and features, rolling out this summer, to help merchants deliver standout experiences no matter where their customers decide to buy.

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Your time is valuable, and it’s in especially short supply when you’re trying to build a business.

There are always going to be more items on your to-do list than hours in the day, which is why we’re continually looking for ways to help you streamline your work. The more time you save on routine to-dos and processes, the more time you have available to focus on growing and scaling your business.

Today at Unite, we announced four new ways to help you free up your day with simplified order processing, inventory management, order fulfillment, and Shopify Ping, your new mobile workspace. 

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Beginner's guide to shipping and fulfillment

You put a lot of effort into making sure your customers have a great experience. You approve the images, you tweak your store, and you write the emails, all with the goal of leaving your customers happy.

But when it comes to shipping, it can feel like you’re handing your brand over to a stranger. Here's how to fix that, from square one all the way through to successfully (and profitably) delivered package.

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ergo dox on shopify masters

Customer service is one of the first areas of an ecommerce business that many entrepreneurs hand off or outsource.

But when you let go of it, you also let go of a direct line to your customers.

In this episode of Shopify Masters, you’ll learn why one CEO still does customer support himself, despite having the resources to scale it, and how he uses this channel to inspire loyal customers—the kind that rushed to his defense when his brand came under fire.

Erez Zukerman is the co-founder of ErgoDox EZ: the maker of the world’s most powerful mechanical ergonomic keyboard.

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Pencil crayons for writing meta descriptions

You’re working hard to market your company. You’re writing your product descriptions, optimizing your images, and mastering most of the other elements of effective search engine optimization (SEO).

Still, if you’re like many business owners, one aspect of SEO could be giving you trouble: meta descriptions.

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Shopify Unite 2018

On May 8 and 9, Shopify Unite will announce new products and features designed to help you run your business better. The goal is to save you time, cut out unnecessarily complicated tasks, and give you superpowers to evolve your business alongside retail trends.

You shouldn’t have to worry about keeping your business relevant once you launch a Shopify store. We want to do the heavy lifting for you. At Unite, we'll outline our plans for the future and share an early look at what we're building for our merchants.

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Hiring for customer service.

When you opened for business, you were responsible for everything. Every order that came through, every email from a customer—it all rested on your shoulders.

However, when more of your time is being spent answering customer questions than building your business, it’s time to hire some help. Here's how.

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content planner on shopify masters

You might think a large following is the key to success on Instagram. But amassing an audience of unengaged accounts won't do much to grow your business.

small audience of qualified customers is what you're actually looking to build first, as our guest on this episode of Shopify Masters demonstrates.

Meet Katherine Gaskin, the creator of The Content Planner: the first and only physical planner for your blog and social media content.

Find out how she grew a 4-figure Instagram following just large enough for a successful 5-figure launch without spending any money on ads or relying on social media automation (i.e. bots that auto-like and -follow other accounts).

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How to Start a Podcast: The Ultimate Step by Step Podcasting Guide

Starting a podcast is an effective way to build an audience and establish credibility, which you can later use to promote your business. Learn the ins and outs of recording, publishing, and growing your own podcast without breaking the bank.

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People are generally wary of direct marketing messages from a business. That's why many brands invest time, effort, and money to produce content that can overcome consumer skepticism and earn people's trust.

But what if you could source a steady supply of this kind of content without having to create it all yourself?

What if you could recruit customers to your team as marketers, content producers, photographers, and influencers who are willing to volunteer their support?

By incorporating user-generated content into your marketing efforts, you can.

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Pinterest Marketing 101

Pinterest is a popular and valuable channel for ecommerce businesses, though makers and marketers alike are often puzzled by Pinterest because it's so different than more conventional platforms.

In this starter guide, we’ll outline all of the fundamentals for marketing on Pinterest, including how to set up your profile, how to optimize your pins, how to advertise on the platform, and last but not least, how to measure your results.

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Buckets on the beach

Your conversion funnel, a path your visitors take from arriving at your store to making their purchase, is a leaky bucket. Before you pour more water into the leaky bucket, learn how to patch the holes. Here's how to find and plug leaks in your conversion funnels so you get more revenue per visitor.

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How to stay productive working from home

When you’re building a business, it’s common to snag workspace anywhere you can find it, and for many of us that means some (or, ahem, many) hours put in from the couch or the kitchen table.

But getting into a groove when you’re seated right next to a fridge full of food, or in the same place you binge Netflix, is easier said than done. Here are 9 tips to keep your work-from-home hours ultra-productive.

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bodyboss on shopify masters

Crowdfunding lowers the barrier to entry for budding entrepreneurs by solving the problem of startup capital.

With Kickstarter being the leading platform, however, have you ever wondered what else is out there?

On this episode of Shopify Masters, you’ll learn from two entrepreneurs who successfully launched the same product on Kickstarter, then Indiegogo, then other crowdfunding sites, to gain international exposure and maximize their efforts.

Jay Neyer and Ross Oltorik are the founders of BodyBoss: the world’s first home gym you can take anywhere.

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Magazines

A press kit, also known as a media kit, is a page on your website that contains resources and information for reporters and publishers.

Check out these ecommerce press kit examples and learn how to create a press kit that will actually get publicity for your business, even in the ecommerce space.

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a coffee cup with "who?" written on it to represent an about us page story.

Along with FAQ and Contact pages, the About Us page is one of the first supporting pages you'll likely create for your website, regardless of the industry you're in.

They may go by different labels—“About”, “Story”, “Mission”—but these types of pages generally serve the same key purpose: to be the go-to page for a brand to say, “This is who we are.”

Unfortunately, About Us pages are too often treated as an obligation rather than the valuable opportunity they are to connect with your customers by selling your story, your vision, your mission, and what makes you, YOU.

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