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Shopify News and Updates
Shopify Templates News and Updates
Shopify News and Updates
23 October 2017, 2:22 pm
A working knowledge of Search Engine Optimization (SEO) is useful for more than just search engine marketing and getting your site found on Google.
In fact, knowing the basics of SEO, and the tools to use, can help you become a more effective entrepreneur in general, from using search volume to evaluate the demand for a product idea or piece of content, to establishing the empathy you need for effective copywriting and content marketing.
That's why we've put together this list of useful free SEO tools that you can use for anything from keyword research to backlink analysis.
23 October 2017, 1:18 pm
When the biggest shopping weekend of the year finally arrives, arriving with it will be hordes of customers looking for juicy discounts. To help you make the most of Black Friday Cyber Monday, we’ve added a simple new function to Shopify that will help you reach out and pull those deal-hunters right into your store.
Shareable Discount Links direct customers to your homepage and automatically apply a discount code to their cart.
20 October 2017, 1:36 pm
Blogging is one of the best and lowest-cost ways to generate traffic and sales for your store, so “write a blog post” is firmly planted on your to-do list… but when it comes time to sit down and face that blank Word document?
And a solid hour of deleting every sentence you put down.
You’re definitely not alone on this, which is why we put together templates for four powerhouse posts you can write for your ecommerce store's blog.
19 October 2017, 2:30 pm
Augmented Reality (or AR), through your smartphone camera, lets you see and interact with virtual objects in your real environment that aren't actually there.
But even with all the potential you can imagine for technology like this, the quality of the experiences so far meant it was still fairly easy to write off AR as a gimmick rather than a game-changer in the world of commerce.
Until now that is.
19 October 2017, 2:25 pm
Hundreds of millions of people use Amazon to shop online every year. Wouldn’t it be nice to get your products in front of all those potential customers? Of course, but Amazon can seem a little intimidating at first.
That’s why we’ve crafted the complete guide to selling products on Amazon, specifically for beginners who want to maintain the integrity of their brand in a competitive marketplace. You’ll learn everything you need to hit the ground running with Amazon.
I’m talking everything from product selection to paid ads, from search engine optimization (SEO) to Amazon Seller Central. Seriously, we’ve thought of everything. It was written by a former Amazon Category Manager, after all.
18 October 2017, 1:00 pm
International shipping for U.S.-based Shopify merchants just got easier, faster, and more affordable.
DHL Express, the world’s leading international express shipping provider, is now an option in Shopify Shipping. You can ship with the same premium carrier the big global retailers use, with guaranteed express service, negotiated shipping rates, and service to over 220 countries and territories.
17 October 2017, 11:30 am
It can be hard to bring an innovative product idea to life while keeping it under wraps at the same time. How do you protect it from getting stolen?
In this episode of Shopify Masters, you’ll learn from a Shark Tank entrepreneur who came up with, prototyped, and patented a product all under the radar.
Jonathan Kinas is the founder of The Aqua Vault: a Portable Outdoor Travel Safe where you can lock up your valuables and go for a worry-free swim.
16 October 2017, 1:56 pm
Based on last year’s record-breaking Black Friday, Black Friday Cyber Monday 2017 is poised to be the biggest shopping day ever recorded. And though most of the action typically happens within the US, analysts also predict a sharp increase in online sales throughout the UK and rest of the globe.
To help store owners capitalize on the trend, Shopify is holding a free webinar series geared towards preparing your store, maximizing your marketing efforts, and optimizing your sales for BFCM.
13 October 2017, 1:27 pm
This is the homestretch: we're only 6 weeks away from Black Friday Cyber Monday, the biggest shopping weekend of the year. Are you ready?
Since we know you’re busy preparing your store for BFCM, we recently introduced ICYMI (In Case You Missed It), a bi-weekly recap of all things Shopify, and bite-sized news to snack on between planning your promotions and managing your inventory.
In this second edition, we’re rounding up the top product news from the past couple of weeks, announcing an exciting Shopify event, and giving you a snapshot of what’s happening in the world of commerce at large.
Here’s what’s up at Shopify, in case you missed it.
13 October 2017, 10:00 am
Black Friday Cyber Monday (BFCM) marks an annual opportunity for businesses of all sizes to attract shoppers in the deal-seeking spirit.
At the peak of BFCM in 2016, the Shopify platform alone processed over $555,716 transactions in a single minute. That’s a lot of orders.
But whether you saw success last year or stumbled through the season, it’s always worth dissecting what happened to do even better this year.
To help you plan ahead, here’s a look back at some of the biggest trends and lessons we can glean from Black Friday Cyber Monday 2016 to help you crush it in 2017.
12 October 2017, 1:09 pm
I’m prone to squirrelling myself away, binging on Netflix and hunching over DIY or writing projects without coming up for air. Suddenly, I’ll catch myself in a one-sided conversation with the dog. I lean introvert on the personality spectrum, but even introverts get lonely.
There’s plenty of proof that introverts make great entrepreneurs, and it can be assumed, more equipped to thrive in the isolation that comes with the lifestyle. Alone and lonely, however, are two very different things.
Learn how to beat work-from-home isolation with a few tricks from the entrepreneurs who do it every day.
11 October 2017, 2:00 pm
Black Friday and Cyber Monday last year each generated over 3 times more orders compared to the average day in that same November.
But in order to capitalize on all that activity, it's not enough to just put your products on sale and hope for the best. You need to equip your store and design your customer experience in a way that can make the most of all the potential traffic and purchasing intent that comes with this time of year.
So if you're planning to go all-out with your Black Friday Cyber Monday campaigns, here's a roundup of some of the best Shopify apps to help you sell more.
10 October 2017, 11:00 am
Big corporations might have the money and resources, but they often move slower, spend more, and take longer to bring an idea to market. That's when an entrepreneur's speed and scrappiness are a huge advantage.
Mark Aramli is the inventor and founder of BedJet: a Cooling, heating, and climate control system made just for your bed that lets you find your perfect sleep temperature.
In this episode of Shopify Masters, you’ll learn how he capitalized on all the advantages at his disposal to go up against billion dollar companies while self-funding his business.
9 October 2017, 1:19 pm
Understanding psychology is the key to understanding decision-making processes. Often, what you think you know about how decisions are made and why conversions happen isn’t so black and white.
Many people think a logical argument with facts, figures and product specs is the best (and only) route. The truth is that the brain is quite emotional.
A better understanding of how the brain makes decisions and how emotional persuasion works will help you improve conversions (and your bottom line).
6 October 2017, 11:59 am
You’re a small business owner, not a big box retailer—which is a h*ckin’ great thing.
Sure, they might have the margins to slash prices, a squad of marketers at their disposal, and a “real” accounting department instead of a shoebox full of receipts (it happens).
But you’ve got a leg up on those faceless corporations, because you’re a real person with a pretty great face, and people want to work with you.
You can leverage that by collaborating with your fellow entrepreneurs, and we've rounded up four great examples of small business owners who did exactly that, on everything from their ad budgets to their physical retail space.
5 October 2017, 12:42 pm
Google Autocomplete for address forms makes for an easy and speedy checkout experience for customers. And, it’s coming to Shopify.
You put lots of work into creating an enjoyable buying experience. But, multiple fields to complete at checkout can slow down your customers or even discourage them from making a purchase. This becomes even more apparent for customers on mobile, where checking out on a tiny screen can be a long exercise in typing, misspelling, and re-typing.
As part of improving your customer experience and helping you achieve higher conversions, Google Autocomplete is starting to roll out to Shopify’s checkout pages over the coming weeks, at no additional cost.
This feature will soon be automatically enabled on your store.
4 October 2017, 1:48 pm
Black Friday Cyber Monday shoppers are unique in that many of them will buy your products without knowing a thing about your brand. This means they might forget about your business entirely if you don’t make an effort to keep them interested.
Turning Black Friday Cyber Monday shoppers into repeat customers can have an enormous impact on the success of your business. Over time, they’ll cost less, buy more, and even develop a real connection with your business. Now that BFCM is upon us, turning these first-time customers into lifetime fans should be your number one priority.
I’m going to walk you through some of the most effective ways to get that done.
3 October 2017, 4:22 pm
Leading up to Black Friday Cyber Monday, we’re busy making improvements to Shopify and building new products to help you succeed, all while you’re busy getting your store ready for the holidays.
To make sure you don’t miss any important announcements, we’re introducing ICYMI (In Case You Missed It), a bi-weekly recap of all things Shopify, and bite-sized news to snack on in between shipping orders and sipping coffee.
In this first edition, we’re rounding up the top product news from the past couple of weeks, introducing some exciting improvements to reporting and domains, and giving you a snapshot of what’s happening in the world of commerce at large.
3 October 2017, 10:00 am
When you start a new business, you start with an assumption of who your customers are going to be. That's what you begin to build your brand around.
But sometimes the market will surprise you with a demographic of interested customers that you didn't think about. And that's when you might need to pivot.
In this episode of Shopify Masters, you’ll learn from an entrepreneur who evolved his store as he noticed other demographics latching onto his products and brand. And how he gracefully managed to change his marketing to pivot towards targeting new demographics.
Darin Hager is the founder of Heyday Footwear: unisex flat soled kicks for the freshest in fitness—go from leg day to cardio to date night in the same kicks.
2 October 2017, 2:09 pm
Sarah Tripp and David Shoap, husband and wife, created Sarah’s Treats and Treasures when a unique inventory opportunity caught their eye: hand-crafted pins made right in the U.S.
Finding the perfect product to sell? Check. Selling it? Well, that’s where things got a little fuzzy.
This was before Sarah set herself up with a Shopify store; she didn’t actually even have a website yet. Instead, they got all of their listings up on Amazon and were accepted in the Jewelry category.
From some Amazon listings to a thriving brand, we’ll look at how Sarah and David conquered Amazon (and then scaled with Shopify). And, of course, what you can learn from them so you too can dominate the Amazon Channel.