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Shopify News and Updates
Shopify Templates News and Updates
Shopify News and Updates
21 April 2017, 3:00 pm
With Shopify POS, we made it easy to sell products and accept payments in person, right from your phone or tablet. Now, we’re launching brand new hardware to make it better than ever to sell with Shopify.
Our new Chip & Swipe Reader was designed by Shopify using the same passion and care that we put into our software. It’s a simple-to-use credit card reader for any style of selling. Whether you’re selling at a market, pop-up shop, or a permanent retail location, we’ve made the perfect solution to get you started.
21 April 2017, 2:05 pm
The launch of Multichannel Shopify in 2015 was the beginning of Shopify connecting you to millions of new customers on channels like Facebook Shop, Pinterest, and Wanelo. Over a dozen channels have since been added, including Messenger, to help you sell to and support customers over chat, as well as Amazon, to simplify managing your products on the world’s largest marketplace.
Nearly 60% of merchants like you have installed at least one channel in the last year. With more channels being added to Shopify along with new and convenient mobile workflows, channels can help you find more customers faster than ever.
20 April 2017, 1:01 pm
When shoppers find something they love online, nothing takes the wind out of their sails like filling in a ton of fields at checkout.
Now, with Shopify Pay, your customers can check out in seconds by entering a 6-digit verification code sent directly to their phone. They’ll no longer need to spend time typing in their shipping and payment details anytime they want to buy from you, or any other store powered by Shopify.
Shopify Pay will be made available to every store using Shopify Payments over the coming weeks, at no additional cost.
20 April 2017, 12:32 pm
A few years ago, three strangers were struggling to make ends meet and to find their purpose. Little did they know, they would all, in their respective corners of the world, soon meet face to face with their aha moments. And, they would be unexpectedly connected.
Thousands of miles apart, they would become a microcosm of a thriving ecosystem of people with a common goal: mobilizing entrepreneurship and helping themselves by helping others.
Watch Unite, a Documentary, and read their inspiring stories.
18 April 2017, 1:00 pm
Offline and online, the world organizes itself into communities based on shared interests and hobbies. And being a member of the right circles can be invaluable for a business owner.
On this episode of Shopify Masters, you’ll learn from KC and Taylor Holiday, founders of QALO: the makers of the functional wedding ring.
Find out how these two entrepreneurs became valuable members of online and offline communities to promote their brand and roll out a highly effective affiliate program.
17 April 2017, 1:46 pm
With rising digital ad costs and dwindling ad space, stores like yours are fighting tooth and nail for the same customer attention as your competition. But are you beating them out? Ad space is becoming increasingly expensive. Retention marketing, on the other hand, can set your brand up for success.
But what is retention marketing? Well, in short, it is the efforts your store takes to get customers who have bought from you in the past to buy more from you more often.
The key to retention marketing is understanding the metrics. Metrics give you a deeper understanding of your customers and their behaviors, allowing you to build experiences that turn one purchase into multiple purchases.
Today we’re going to look at three of the most impactful retention metrics and how other companies have used them to build thriving brand loyalty.
13 April 2017, 2:28 pm
Professional quality product photography is important for ecommerce websites. Since online shoppers can’t see or touch products in person, images play a crucial role in making sales.
The problem is that great product images can be expensive or labor intensive to produce, making it difficult for smaller brands to compete with market leaders.
That's why we created Burst, a free stock photography site for entrepreneurs. Read today's post to find out how you can use Burst to grow your business.
12 April 2017, 12:37 pm
Ruth Tal, against her parents wishes, quit high school to work full-time at her then part time retail job.
"Tell me I can't, and I'll just want to do it even more," she says.
She spent two years working for independent fashion retailers who became ersatz mentors, teaching her more about small business than she says she ever would have learned in school. Several years later, she would repeat her decision, opting out of University at the last minute, using her student loan to start a business.
That business is Fresh, a vegetarian restaurant empire with multiple locations in Ruth’s native Toronto, three locations in Moscow, and one in Mexico City. Fresh expanded its reach with a series of namesake cookbooks, gift cards, and cold-pressed juice cleanses, sold through a complementary ecommerce store.
And it all started with one simple glass of carrot juice.
Read Ruth's story, and tune in today at 4PM ET for a live Facebook interview.
11 April 2017, 1:30 pm
Kickstarter can be a great way to validate an idea before it becomes a business. If it doesn't succeed on Kickstarter, then the original idea might need some fine-tuning.
Jenn & Brett Epstein are the creators of Sideclick: a universal remote attachment for your streaming device.
In this episode of Shopify Masters, they'll share how they relaunched their business with an improved product after their Kickstarter campaign initially failed.
10 April 2017, 1:29 pm
The fear of missing out can have a powerful effect on shoppers. Creating a sense of urgency among your website visitors can help make more people buy and less people “go home and think about it”.
You can introduce perceived scarcity to your store by creating a product or time shortage.
In this blog post, I'm going to share how to create perceived scarcity in your store and a few actionable examples you can use to create urgency.
7 April 2017, 1:18 pm
I used to dread the word “inventory”. As a part-time cashier in high school, the word inventory only meant one thing: lots and lots of counting. It’s common for businesses to reconcile their inventory at the end of the year by counting up all their physical product and making sure it matches what's on the books. For big companies like the one I used to work for, this requires all hands on deck!
These days, I understand just how important solid inventory management is. Inventory is a placeholder for money. You paid money for it, and you’ll get that money back (and then some) when you sell it.
Sitting on inventory ties up a lot of cash. That's why good inventory management is crucial for growing a company. Just like cash flow, it can make or break your business.
6 April 2017, 1:44 pm
Most people know what it’s like to be up 4 hours and 2 cups of coffee after 12 AM—burning the midnight oil because “sleep is for the weak”.
Some of us are night owls who believe we’re nocturnal by nature, that we reach our peak levels of productivity at those hours when no one else is awake.
Others just have trouble sleeping at night, so they choose to do something more valuable with their time than stare up at a ceiling—whether it’s working on a side hustle or catching up on TV shows.
And then there are those of us who just procrastinated for too long and have to suffer the consequences.
For whatever reason, sacrificing sleep is usually seen as a badge of honor to be worn with pride. And therein lies the problem.
5 April 2017, 1:08 pm
Commerce has evolved in the past few hundred years. As far as we’ve come—think same day shipping and chat-based selling—the roots of commerce remain firmly planted.
Today, thousands of Shopify merchants still produce made-by-hand goods—some with traditional and primitive methods—selling them at craft shows, pop-up shops, and through their online stores worldwide.
Over the past year, we’ve been diving deep into DIY businesses to help you turn your handmade passion into a living. But maybe you’re not quite sure what to make and sell. Or maybe you’re not crafty at all.
We’ve compiled a list of things to make and sell, something to appeal to everyone from the advanced craftsperson to the creatively-challenged.
4 April 2017, 2:20 pm
Secret Shopping is a market research practice that involves going undercover to a store to observe how it operates and how its customers behave.
Our guest on this episode of Shopify Masters is Jon Boos of Wurkin Stiffs, the innovative accessories brand bridging the gap between fashion and function that appeared on ABC’s Shark Tank.
Find out how he employs secret shopping at his customer’s favorite stores to learn more about their shopping habits for selling online and in physical retail.
4 April 2017, 2:15 pm
It’s Kit, checking in!
For those of you that haven’t met me, I’m a virtual employee. I can help you grow and scale your business by doing things like running your Facebook ads and sending personal thank you emails to your customers.
I can also connect with other Shopify apps to free up your time by setting up discount codes or turning 5-star reviews into powerful and effective ads.
I manage all this through the convenience of SMS, Messenger, or Telegram.
I’ve already used these skills to help thousands of Shopify merchants market and manage their stores—but I knew I could do better. Recently, I set out to learn new skills that I can use to help grow your business—whether you’ve been at it for a while or you’re just starting out.
3 April 2017, 1:43 pm
You’re working hard to market your company.
You’re writing your product descriptions, optimizing your images, and mastering most of the other elements of great ecommerce SEO.
Still, if you’re like many business owners, one aspect of SEO could be giving you trouble: meta descriptions.
31 March 2017, 1:28 pm
Building your business on the side is not easy. You come home after a long day of work, you spend the little time you have with your family and friends, and you try to jam in a productive session, working on your side business before going to bed.
Your weekends allow you to get much more done in much larger chunks. They’re usually where you’re most capable of growing your business or having the most impact on your business when you’re working a day job.
I’m going to share my action plan, exactly how I structure my weekends, and what I do every weekend that has helped me grow my side business and maintain a great work/work balance.
30 March 2017, 1:58 pm
No matter what field you work in—whether you’re a student, a freelancer, a full-time employee, or an entrepreneur—knowing how to network effectively can open doors for you.
With email, LinkedIn, Twitter, and offline events, you’ve got more tools and options for creating valuable connections today than ever before.
Here's how to approach networking in 2017.
29 March 2017, 1:47 pm
In 2011, a couple moves from Fiji to Australia and starts a small side business. Little did they know, within a couple of years, they’d be living on the other side of the world, remotely managing a complicated network of warehouses and multiple wholesale and retail businesses that criss-cross borders and timezones.
That couple is Peta and Charles Stinson, and there is, I learn, a method to their madness.
The Stinsons own and operate Sapling Child, a 6-year-old organic printed baby apparel brand. Learn how they turned a side gig into a global family business.
28 March 2017, 1:30 pm
Luxury brands—like Rolex, Gucci, BMW—net higher prices by focusing on the smaller, wealthier portion of their markets. But these brands usually come with long histories to back up their reputations as symbols of wealth.
So how do you build a luxury brand from the ground up—without the luxury of a large sum of money or established reputation to start?
On this episode of Shopify Masters, you'll hear from Roman Khan and Jennifer Chong, the founders of Linjer: minimalist goods made with the finest natural materials.
Find out how these two entrepreneurs built a luxury brand from scratch, juggling full-time jobs and using multiple crowdfunding campaigns.