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Shopify News and Updates

This page will show you the most recent Shopify templates updates and Shopify Ecommerce solution news.

Shopify Templates News and Updates

Shopify News and Updates

For ten years I ran a business solely on Etsy. It was a side gig, never carrying any pressure to provide. It funded my hobby, scratched my creative itch, and connected me to a community of like-minded makers. It wasn’t an enterprise that was designed to scale. And I didn’t want it to.

For many other makers, like the Polder family of Old World Kitchen, their craft and their livelihood are one and the same. Scaling your handmade business into a bread-winner in many cases mean taking the scary leap outside the marketplace.

Two years ago, the Polders folded their Etsy store and opened shop on Shopify and haven’t looked back. The switch helped them grow up but also out, increasing conversion, expanding to resale goods, building an email list, and owning their brand story.

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tomboyx shopify masters

A brand can't be everything to everyone. Successful businesses hone their positioning as they discover their true audience.

For Fran, the co-founder of TomboyX and our guest on today's episode of Shopify Masters, focusing on just one product line—underwear—helped her solidify her brand and the problem they were solving, while tripling the company's revenue.

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Group of people using tablets

Using Facebook's advertising platform, you can run ads that target people who have interacted with your business already: Custom Audiences. 

Earlier this year, Facebook updated its Custom Audience feature to help brands create Custom Audiences based on the amount of time visitors spend on their websites, and the days they visited. 

Today, we'll discuss how to set these audiences up and the best ways to use them to optimize your ads.

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the meme bible shopify masters

Nothing spreads from corner to corner of the internet quite like a good méme.

So what happens when you create a méme-based product and then launch it on Tumblr, one of the most méme-obsessed communities online?

For Jason Wong, it drove $200,000 in sales in just 3 weeks.

On this episode of Shopify Masters, you'll find out how he created and launched The Holy Méme Bible: 16 pages of the most iconic memes that include coloring pages, connect the dots, word searches, crossword puzzles and mazes.

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loot crate and geek culture

No longer only the obscure interests of a passionate few, the objects of obsession found within geek culture—Harry Potter, Star Wars, Pokemon, Halo, Marvel, and many other worlds—have become wholly embraced by the mainstream. 

From the spread of Japanese anime in the west to the comic book adaptions that dominate the list of last year's top 10 highest grossing movies, to the growth of the global gaming market to an estimated $99.6 billion, it's hard to ignore the trends that are feeding the growth of geek culture.

In the middle of it all is a company called Loot Crate: a subscription service that ships a monthly "mystery box" of products that have been curated for geeks and by geeks.

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Artistic rendering of an Amazon listing

Shopify recently released an Amazon sales channel, making it easier than ever to list your products on the world’s largest marketplace and get your brand in front of millions of online shoppers.

Once you're up and running on Amazon, it's time to start promoting your listings. Like any other sales channel, the more you put in, the more you get out of it. It's not enough to sit around and wait. Today we're going to cover seven ways to promote Amazon listings and drive more sales.

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shopify masters amazon

Andrew Youderian has built and sold multiple successful ecommerce businesses and runs Ecommerce Fuel, a private community for 6- and 7-figure ecommerce entrepreneurs.

On today’s episode of Shopify Masters, he'll be joining us to talk about how you can set yourself up for success when launching your business on Amazon, including recent changes to the marketplace and what they mean for ecommerce entrepreneurs in 2017.

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How to Sell on Amazon Using Shopify

11 January 2017, 3:02 pm

How to sell on Amazon using Shopify hero

The new Shopify integration with Amazon makes it easier than ever to list your products on the world’s largest marketplace and get next-level brand visibility.

While your online store showcases your brand and offers the most control over customer experience, expanding the ways you sell with Shopify allows you to do even more. For the right businesses, selling on Amazon can increase sales by reaching new shoppers who are not already familiar with your company. 

Today I'm going to take you through the step-by-step process for selling on Amazon with Shopify.

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Start Selling on Amazon With Shopify

10 January 2017, 3:06 pm

The Shopify integration with Amazon makes it possible for anyone selling in USD to easily list on the world’s largest marketplace and get next-level product and brand visibility.

Your online store showcases your brand, enables you to communicate with loyal customers, and offers the best buying experience. Expanding the ways you sell with Shopify allows you to do even more: you'll be able to increase sales by reaching millions of customers hunting for products like yours. 

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shopify amazon integration

There are advantages to selling through your own storefront and through a marketplace like Amazon.

Luckily, you don't have to choose one or the other, and many entrepreneurs are reaping the benefits of taking a multi-channel approach to their ecommerce business.

With Shopify's latest integration, merchants can now add Amazon as a Sales Channel in their Shopify store, which will let you create Amazon listings from existing products, sync inventory tracked by Shopify with your Amazon listings, fulfill Amazon orders from within Shopify, and more.

Our guest on this special episode of Shopify Masters is Brandon Chu, a Director of Product at Shopify focused on platform integrations, who will be talking about how to successfully launch with Shopify's latest Amazon channel.

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Cardboard box with Amazon logo on it

At first glance, online marketplaces like Amazon and eBay seem to be a creation of mutual benefit. Ecommerce store owners gain increased exposure for their products, and the marketplaces gain an expanded product range without having to increase inventory.

There are, however, some pros and cons that apply across the board.

In this post, we’ll explore those pros and cons, so you can make the decision of whether or not to sell on marketplaces, well-informed of the upsides, downsides, and differences between Amazon and eBay.

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2016 memes

2016 was a strange year to be alive.

Meme culture extended well beyond teenage inside jokes this year. It transformed into a powerful force that affected public policy and spread ideas at unprecedented speeds. Memes also became powerful tools for growing businesses faster than ever.

Every time a new meme emerged this year, there were entrepreneurs worldwide brainstorming ways to cash in.

We took a look at our data to put into perspective just how big memes were for businesses this year.

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Excited kid wearing sunglasses looking cool

The NFL recently announced that they’re going to start selling branded gear that celebrates “micro moments.”

"The excitement in every record or amazing play is there, but the half-life of each moment is so short, you have to do what you can to capture it," Chris Halpin, the league’s senior VP of consumer products, told ESPN.

But you don’t need to be at the helm of a multi-billion-dollar entertainment empire to sell real-time products that your tribe will love. There’s a great deal that any ecommerce seller can learn from the micro moments trend. And there are always trending memes that you can take advantage off.

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drain strain shopify masters

Anyone who's ever cleaned a sink or bathtub is probably familiar with the hair and gunk (and occasional piece of expensive jewelry) that can muck up the pipes.

But common problems often lead to compelling products when entrepreneurs sink their teeth into them.

On this episode of Shopify Masters, we talk to Naushad Ali, the founder of Drain Strain: a clog-preventing drain stopper meant for your bathroom sink that was featured on Shark Tank and is now sold in 1,200 Home Depot stores.

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Thankfully, the year-end regret that you binged more Netflix than books is closely followed by another chance to do it right. If "read more" is among your new year's resolutions, lucky you: we've just compiled our latest book roundup, with a twist.

To kick off your 2017 resolution to expand your mind, we bring you a list of 18 books all written by women. These titles have been read, recommended, and reviewed by some amazing women here at Shopify, too. But don’t get me wrong. This list isn’t just for women. It’s for entrepreneurs of all ilks, and anyone in pursuit of self-improvement.

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distil union shopify masters

Amazon is one of the biggest marketplaces online with 183 million shoppers frequenting it every month.

On this episode of Shopify Masters, you’ll catch the lessons learned from an entrepreneur duo that launched a $2 million business selling on Amazon.  

Meet Lindsay Windham and Nate Justiss: the founders of Distil Union, a micro-collective creating clever products for your everyday life.

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New Year's Resolutions 2016Hello treadmill, it’s been a while.

The resolution-crazy masses are swarming the CrossFit gyms, and kale sales are through the roof. It’s January: the official month of good intentions.

Resolutions aren’t just for your thighs, though. For entrepreneurs, a new year can be just the incentive you need to give your business a refresh. What missteps did you take in 2016? What can you learn from them? Use the calendar reboot as an opportunity to start over and get things right in 2017.

Statistically speaking, however, you’re going to fail. Whether your resolution is to become data literate, increase sales, or achieve a healthy work-life balance, you’re likely to abandon your goals if you don’t have a strategy. We’ve compiled a list of 10 tactics to help your business resolutions stay fit and active.

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feature

I know your pain.  You’re looking for free images for your website.  You’ve looked far and wide for gorgeous, free images to use online, but keep running into cheesy pictures of people laughing at their salad.

The good news is there are ton of different free and paid images for commercial use available online if you just know where to look.

In this post, I’ve compiled the ultimate list of resources to source free images for your website. Whether you want free stock images for your blog, to download, or for commercial use—you’ll find them here.

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corala cashmere shopify masters

Getting featured in the press isn't just a way to drive traffic to your store or create interest in your products.

Each PR win builds your business' credibility, which can do a lot for earning a customer's trust if you can incorporate these mentions into your website and marketing.

On this episode of Shopify Masters, you’ll hear from Dave Venn and Praj Karmacharya, the husband and wife entrepreneur team behind Corala Cashmere, a luxury Canadian boutique offering premium quality scarves, shawls and hats handwoven from the world’s finest cashmere.

Find out how they earned coverage in local print publications and promoted their business in the early days.

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Top 2016 articles hero

As usual, we wrote a lot of articles in 2016. Whether you're a new reader or you've been with us for a while, chances are, you've probably missed a few articles along the way. To make sure you get a chance to read all the best stuff, we created this list of 2016's most popular articles.

You'll find a list of handy time management apps, tips for driving more sales with Facebook and Pinterest, step-by-step advice on importing or dropshipping products from China, and much much more. Everything you need to start or grow a business in 2017.

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