If you are either an entry-level or experienced marketing manager, you may wonder how to write a resume that will be a success. You may have noticed that the Internet is full of articles on writing resumes, tips, and examples.
Obviously, there are hundreds of factors able to affect the way your resume is going to be perceived by employers, and you have to keep that in mind, but in fact, as in an 80/20 rule, 20% of factors are going to provide 80% of the result. You only have to focus on our ten rules to make sure that your resume will stand out among other applications. Here they are:
Search for examples and best practices.
When writing your resume, the job descriptions will be your primary source of inspiration. First of all, after reading through several job descriptions carefully, you will be able to identify what skills are required by employers to perform your duties and provide value for the company you are working for.
Then, you will need to read through the samples of marketing resumes on the internet. You can also use a marketing manager resume guide to get a general understanding of how different resumes convey different experience, how to showcase your strengths and achievements. You can also draw inspiration from Wikipedia articles; for example, the article about social media marketing.
Use necessary keywords and achievements.
Recruiters are looking for specific keywords and use Applicant Tracking System to filter keyword-poor resumes. You also have to use specific keywords to draw attention to your resume. Use the keywords from the job description, from keywords used in the best practices. Your summary section is an excellent place to indicate some keywords. A unique way to begin a resume summary would be: “Proactive digital marketing manager with ten years of experience in a highly competitive market. Developed new Paid Search strategy and directed execution of PPC campaigns that resulted in 109% improvement in paid search traffic and 151% improvement in conversation rate year over year”.
Spruce your resume up with your achievements.
Add measurable achievements. Some people prefer task-based resume, concentrating on action verbs and boring phrases. You need to write an impact-based resume to get results. Try to provide results to each of your duties. Employers need people who solve their problems. If you drop any boring stuff like ‘carried out administrative duties including spreadsheets and weekly reports’ to the benefit of your impact-based bullets. This will designate you as a straight-to-the-point person.
Use the phrases like “Conceptualized, branded and brought to market a retail and services business built it to over 2,000 clients” or “Created multimedia training and marketing materials for various MSA software including eSource, EDIT, CytoConnect.”
Quantify your results and use numbers.
For some professions, this would be not as important but for marketing, specialists metrics are crucial for two reasons: they are one of the most effective measurements of your productivity and experience, they are easily accessible when you are using specific online tools, like Google Analytics or Facebook Ads.
Give real examples of what you are capable of and organize them into bullets next to your position so that your employer can see how you’ve contributed to your previous jobs. For example, you could write:
‘Achieved 260% increase in Twitter Social Media audience, 952% increase in YouTube Social Media audience’ or ‘Planned and managed Facebook marketing program which resulted in 41% increase of sales within the first year’.
Choose appropriate formatting.
Remember to produce the first impression right from the beginning. Your resume must be neat, clear and structured. Minimalism is one of the most popular styles nowadays. We’re flooded with information and visual signals, so be merciful to hiring managers – avoid overloaded structures, pictures, and long sentences. Just stick to a simple font (usually Arial, Calibri or Tahoma).
Use bullet points instead of plain text to describe your achievements.
Organize your work experience section in bullet points. Don’t put more than 5-6 bullets after each position as it will negatively affect the readability of the document. Try to keep it down to one page. For example, you could write some of the following:
- Developed a product demonstration campaign resulting in 3 identified opportunities within the first month.
- Orchestrated the successful launch of social media marketing campaign (awarded to top 10% of businesses on TripAdvisor 2013).
- Gathered metrics on campaign and collateral material for search optimization.
Add more sections to convey your expertise.
Besides five typical sections (Contact information, Summary, Skills, Work experience, Education) you may add any other section (e.g. ‘Certifications,’ ‘Professional affiliations’) but only if it adds up to your image as a specialist in a particular topic. This is especially important if you are working in digital marketing, the sphere where everything changes rapidly.
Tweak your resume to each of the applications.
Tailor your resume to each of the job descriptions. Remember – your resume is only here to inform your employer about your existence and generate initial interest to invite you to the interview. It would be wise to write a couple of versions of your resume depending on the number of positions you are applying for. Change the keywords even if they seem to be synonyms – your employer will look for the same words they used in their job posting.
Enhance your LinkedIn profile to support your resume.
Your LinkedIn profile is the most powerful tool online. More than 95% of recruiters start their search with this platform and more than a half search for additional information about the candidate on the Internet. Your LinkedIn profile shouldn’t be a copy of your resume. Instead, it should talk more about your motivations and present additional facts about your professional experience.
Update your resume regularly.
This will not only help you keep your resume updated and ready to send over to hiring managers in case you need to do it in the shortest period, but you will also be able to track your professional track and notice any adjustments you might need to make.
Writing your resume might be one of the most important tasks you will need to do as you will need to market yourself in the first place. If you want to learn more about writing marketing manager resumes, you can ask for help from professional resume writers. Besides using special writing tools, they are also checking your resumes for ATS compliance and performance among other resumes.